David Konitzny has probably spent 100+ hours figuring out how AI Search really works. While most SEO professionals are still guessing about AI search, David has been reverse-engineering the actual systems.
As Product Owner Organic Search @ KKP (Kosch Klink Performance GmbH), he’s not just theorizing but dissecting Google’s and ChatGPT’s code, extracting internal AI prompts, and analyzing real performance data.
This is the guy who:
- Analyzed Google’s “folsrch” system and mapped out how AI Overviews are actually built
- Figured out how to extract Gemini’s internal search prompts
- Analyzed thousands of AI Overview impacts with hard data
- Debunked the biggest myths about AI search optimization
When someone spends most of their days literally looking under the hood of AI search systems, you should tune in.
We dove deep into:
- How AI Overviews really work (the technical breakdown)
- How LLMs actually perform live search
- What query fan-out means and why it matters
- The uncomfortable truths about AI search optimization
- What this means for your SEO strategy moving forward
Full interview with David Konitzny, PO Organic Search @ KKP
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