Why AEO might just be SEO | Andy Muns, Director of AEO @ Telnyx | Masters of Search #15

This might be the most niche flex ever, but I’m pretty sure this is the first ever publicly documented talk with a Director of AEO. Prove me wrong.

Andy scaled a site to Alexa Top 100 and grew revenue from $900K to $22M. Now he’s leading AI search strategy at Telnyx with 14K clients like Microsoft, Zillow, and Cisco.

Here’s what we covered

• Why AEO and SEO will be the same thing in 1-5 years
• Why most people are overthinking it
• The AirOps content workflow that outranked Cambridge and Stanford
• How a 4-person team replaced what used to take 15 people
• Why he doesn’t trust ChatGPT for commercial decisions
• How 10% of Telnyx’s traffic comes from AI chatbots
• How this traffic converts 3x better than Google
• The “airport test” for hiring (+ why skills matter less than you think)

Full interview with Andy Muns, Director of AEO @ Telnyx

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