tools
The tools we built for client work — yours for free
Looker Studio templates, GTM tracking setups, Google Ads scripts. The same dashboards we run for paying clients, open-sourced for everyone.
- Free AI Search Insights Looker Studio TemplateDiscover how much traffic ChatGPT, Claude, Perplexity and Gemini already send you. Plugs straight into GA4 — ready in a minute, no opt-in.
- Free Google Ads ScriptsThree free Google Ads scripts we use in client work — auto-add converting search terms as keywords, track MCC monthly spend, and exclude non-brand queries from branded Shopping campaigns.
- Free Google Tag Manager Tracking TemplatesFree Google Tag Manager container templates — Google Ads Enhanced Conversions (incl. EC4L) and HubSpot form + meetings tracking. Plug in once and stop chasing data layer holes.
- Free Google Analytics 4 Looker Studio TemplateThree free Google Analytics 4 Looker Studio templates — a lean overview, a client-grade lead-gen dashboard, and a client-grade e-commerce dashboard. Pick the one that fits.
- Free Google Search Console Looker Studio TemplateTwo versions of our free GSC Looker Studio template — a lean day-to-day dashboard and the full client-grade build with cluster comparison, daily query/page tracking, and an Opportunities tab. Pick the one you want.
- Free Looker Studio TemplatesFree Looker Studio templates for AI Search, Google Search Console, Google Ads, and Google Analytics 4. The same dashboards we run for client work — ungated, ready in a minute.
- Free Google Ads Looker Studio TemplatesEvaluate your Google Ads performance with our free, white-label Looker Studio templates. Ready to go in only 1 minute.