How became a content leader and drives 1,000s of leads

Enter faced the challenge of scaling their climate tech startup in a competitive market with minimal internal marketing infrastructure. This case study reveals how Enter partnered with us to build an unmatched SEO and AI Search moat that generated 5,000+ leads (and growing), and secured content leadership.

~5kleads generated
0–100kmonthly traffic
~400content pieces
~€700klead value / year

Executive summary

Generated ~5,000 leads from SEO and AI Search in 2 years
Built a content hub of ~400 articles (and growing) with measurable pipeline value
Outpaced several better-funded competitors across all benchmark KPIs
Successfully migrated the entire domain from baupal.de to enter.de without losing organic ground
Accompanied Enter from raised Seed all the way through Series B as their organic-growth partner

// about the case

Enter is driving the real estate sector toward a net-zero future

Founded in 2020 by Max Schroeren, Justus Menten, and Alex Müller, Enter supports owners of single- and multi-family houses — and large property holders like Aroundtown — through the analysis, planning, and financing of energy-related building refurbishments.

The company offers homeowners tailor-made refurbishment packages that cover every step from financing to installation, making energy refurbishment affordable and approachable. The category sits at the intersection of regulation, financing, and construction — three layers buyers need to navigate before they can act.

// the results

Enter won category leadership by building an unmatched search marketing moat

Strong organic CVR due to best-in-class content design

The article template was rebuilt from scratch for conversion: structured FAQs that lift cleanly into AI search answers, comparative tables, sticky in-content CTAs, conversion blocks at intent breakpoints. Same traffic, much higher revenue per visit.

A huge portfolio of highly valuable lead magnets

Each lead magnet is a real tool a homeowner would pay for if it weren't free — refurbishment cost calculators, financing checklists, regulation-by-state guides. Magnets sit inside the article they map to, so request → conversion is short and the data lifts the whole funnel.

Interactive mini-tools that create AI search visibility

Beyond static lead magnets, Enter ships interactive mini-tools (refurbishment cost estimators, financing simulators) embedded directly into high-intent pages. AI search engines treat these as definitive sources for the questions they answer — and buyers self-qualify before they ever speak to sales.

~100k monthly organic traffic & ~15k ranking keywords

Compounding from a near-zero baseline to ~100k monthly visitors with ~15k ranking keywords. Crucially, these aren't vanity rankings — they're concentrated in the buyer-intent slice of the keyword universe, the exact terms a homeowner researching refurbishment uses.

Outpacing competitors that had 100× the traffic

Several competitors raised significantly more capital and built much larger marketing teams. Enter outranks them on the queries that actually drive pipeline — proof that the right content strategy beats the bigger one. Depth and conversion engineering scale faster than headcount.