Enter
How Enter Raised €20m on an Unmatched Search Marketing Moat
Enter faced the challenge of scaling their climate tech startup in a competitive market with minimal internal marketing infrastructure. This case study reveals how Enter partnered with us to build an unmatched search marketing moat that generated 70,000+ leads (and growing), raised €20m in Seed and Series A, and secured category leadership.
We have been working very successfully with Niklas and the team since 2022. Absolute marketing experts. I can recommend them 100%. We got really lucky to hire them for our company!
Maximilian Schroeren
Co-founder, Enter
€20m
raised in Seed & Series A
~70k
leads generated
0–100k
monthly organic traffic
~300
content pieces created
Executive Summary
- Helped Enter generate ~70k leads via SEA and SEO
- Scaled SEA from low 5-digit budgets to #1 lead channel
- Build a content hub with ~300 articles (and growing)
- Outpaced several competitors across all benchmark KPIs
- Successful domain change from baupal.de to enter.de
- Successfully raised Seed and Series A (€19m in total)
Let’s find out if we are also the right partner for you
Marius Staud
COO @ Radyant
100% free – no obligations
About the case
Enter is driving the real estate sector toward a net-zero future
Founded in 2020 by Max Schroeren, Justus Menten and Alex Müller, Enter supports owners of single and multifamily houses as well as property owners like Aroundtown in the analysis, planning and financing of the energy-related refurbishment of their property – with the help of specially developed technology.
The company offers homeowners tailor-made refurbishment packages that cover all steps, from financing to installation, to make energy refurbishment easier and affordable for them.
The problem
No scale-ready marketing engine
- First successful tests with Google Ads
- No inbound pipeline from Organic Search
- No internal resources to really push SEA & SEO forward
- No time to hire, train, and onboard in-house marketing staff
- Strong product-market-fit but no scalable marketing engine
Our approach
Dominate the category
- Best-in-class SEA setup across account, tracking & landing pages
- Optimizing for down funnel conversion events (offers & orders)
- “Flip the funnel” content creation, working up from the bottom
- Optimized SEO content design for strong conversion rates
- Hyper-specific lead magnets as a top-funnel conversion unlocker
The results
Enter won category leadership by building an unmatched search marketing moat
Strong organic CVR due to best-in-class content design
Our SEO approach focuses on solving real user problems rather than keyword stuffing. By creating highly specific, conversion-optimized content backed by expert insights, we achieved organic conversion rates well above industry benchmarks. Each piece was strategically designed with strong product-content-fit, high quality infographics, clear CTAs, trust elements, and user-friendly layouts that guided visitors through the buyer’s journey.
Strong paid CVR due to conversion-optimized landing pages
We developed an ever-evolving landing page framework focused on addressing prospect pain points and highlighting Enter’s unique value proposition. Through continuous A/B testing of headlines, form designs, and trust elements, we constantly improved landing page conversion rates. This efficiency gain allowed Enter to increase ad spend while maintaining healthy customer acquisition costs.
~100k monthly organic traffic & ~15k ranking keywords
Starting from almost zero organic presence, our strategic content approach helped Enter reach 100,000 monthly visitors and 15,000 ranking keywords in only 2 years. More importantly, 15% of the rankings are on page 1, lots of them being high-intent, commercial keywords that directly support revenue goals.
Outpacing competitors that had 100x the traffic
Through highly targeted keyword selection and superior content quality, Enter managed to outrank established players like energieheld.de, which one had 100x the traffic of enter.de. Our bottom-up SEO strategy prioritized conversion value over vanity traffic metrics, allowing Enter to achieve market dominance with a fraction of the resources.
Unmatched local presence in Google & Microsoft Ads
By developing hyper-localized campaigns for Google Ads and Microsoft Ads with custom messaging for over 17k German cities, Enter achieved exceptional quality scores, conversion rates and CACs. This strategy secured prime ad positions at lower costs, creating a virtuous cycle that competitors struggled to match.
STEFAN PETZINGER
First, I was skeptical as to why we didn’t do SEA/SEO (at Enter) in-house. However, the collaboration completely won me over: you are fast, efficient and provide input that we would not have been able to generate internally
Stefan Petzinger
Marketing Consultant @ Enter, Trade Republic, PlusDental, and others
I am extremely enthusiastic about the collaboration with Radyant. You manage our Google Ads and SEO super hands-on, including ad control, funnel & landing page conception & tracking for all marketing channels (incl. offline conversions).
Erika Preschel
Marketing Director @ Enter (06/23–10/24)
Radyant is not your ordinary agency
Compare us with the “classic agency” with which you may have already had bad experiences. Spoiler: We are proud to be different.
| Radyant | Others | |
|---|---|---|
| Exclusive focus on SEA & SEO | ||
| Specialized in startups & scaleups | ||
| Proprietary tools & workflows | ||
| Results-driven approach | ||
| In-house content & landing page creation | ||
| Agile collaboration methods | ||
| Commitment to long-term relationships | ||
| Experience with EU & US markets | ||
| Proactive communication at all times | ||
| Live KPI tracking dashboards | ||
| Daily Slack engagement | ||
| Transparent pricing with no hidden fees |
This is better than most paid audits
Get an expert sparring session on your growth strategy
- Talk to experts who work with startups & scaleups every day
- The strategy call is 100% free and fully customized to your goals
- The worst that can happen is getting a lot of new insights for free
Marius Staud
Chief Operating Officer
Paid growth expert
Jessica Ehrhardt
Senior Strategist
Organic growth expert
We have already supported 50+ startups & scaleups with our expertise
What others say about working with us
We have been working very successfully with Niklas and the team since 2022. Absolute marketing experts. I can recommend them 100%. We got really lucky to hire them for our company!
Maximilian Schroeren
Co-Founder @ Enter
I am extremely enthusiastic about the collaboration with Radyant. You manage our Google Ads and SEO super hands-on, including ad control, funnel & landing page conception & tracking for all marketing channels (incl. offline conversions).
Erika Preschel
Marketing Director @ Enter (06/23–10/24)
The team is fully committed, highly motivated, and does great work. They independently bring very good ideas, and also takes care of high-quality implementation. I can fully recommend working with them!
Alexander Manafi
CEO & Co-Founder @ ToolSense
We’ve been working together for over a year now, and I’m genuinely happy and satisfied with the collaboration. A key learning for me from 2024 is working with specialists and having experts dedicated solely to Google Ads.
Chris Möller
Founder, Mineko
STEFAN PETZINGER
First, I was skeptical as to why we didn't do SEA/SEO (at Enter) in-house. However, the collaboration completely won me over: you are fast, efficient and provide input that we would not have been able to generate internally.
Stefan Petzinger
Marketing Consultant @ Enter, Trade Republic, PlusDental, and others
A very good & professional collaboration that always takes place at eye level. If you want to give your company an SEO & SEA kick, Radyant is 100% perfect for you. We have been working with Niklas & his team for almost a year now and are delighted with the results!
Kjell Klingenberg
Chief Marketing Officer @ Vamo
They always come to a meeting prepared and with countless ideas to level up your marketing strategy. Great and responsive team ready to tackle challenges together.
Carly Ostasiewski
Director of Growth @ adjoe
Radyant was highly recommended to us and we can only confirm this recommendation. The collaboration is a lot of fun and the Radyant team is super friendly and helpful. Radyant responds quickly and competently to questions and requests and always keeps an eye on the performance of the campaign.
Sarah Kinzelmann
Senior Marketing Manager
In an advisory capacity, I brought Radyant on board as a PPC agency for one of my clients and the decision paid off. Progressive PPC management is understood as it should be - beyond the channel itself, i.e. taking into account all facets of digital marketing (tracking, CRO and strategy).
Niklas Kohlgraf
Digital consultant