Enter
Pioneer of the energy transition in the building sector
Enter is here to help homeowners renovate their property. Because there are millions of houses in Germany that urgently need to be renovated. Among other things, Enter has developed a technology that makes it possible to assess the energy status of houses. Enter also provides support in the form of energy advice, assistance in applying for subsidies and a large network of tradespeople.
“We have been working very successfully with Niklas and the team since last year (2022). Absolute experts in the field of marketing. I can recommend them 100%. A stroke of luck for our company!”

Maximilian Schroeren
Co-founder, Enter
Overview of the cooperation
Goals of the cooperation
- Paid and organic results dominate on Google
- Fast and efficient scaling of Google Ads
- Expansion of Google to Full Funnel (Beyond Search)
- Content leader on Google for energy-efficient refurbishment
- Building SEO as an organic acquisition asset
The results of the collaboration
- Six-fold increase in sales in the first half of 2023
- Strong scaling of lead generation
- Successful domain change from baupal.de to enter.de
- Building a content hub with 100+ articles (SEO focus)
- Build-up of significant five-digit monthly organic hits
- Completion of Seed + Series A, € 19 million in total
Coverage on Enter
Climate tech start-up Enter wants to make German homes more energy efficient
Nadine Schimroszik | 21.04.2023
We have increased our sales more than sixfold in recent months
german startups | 04.08.2023

How ENTER is digitizing energy-efficient refurbishment
Martin Jendrischik | 19.05.2023

Shaping a greener future: Europe’s 25 most promising renewable energy startups
Antonio L. Escárzaga | 17.11.2023
Home energy assessment startup Enter raises €19.4M Series A to expand in Germany and beyond
Mike Butcher | 21.04.2023
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We already supported 50+ startups & scaleups in their growth

Niklas Buschner — CEO of Radyant
What others say about working with us
We have been working very successfully with Niklas and the team since 2022. Absolute experts in the field of marketing. I can recommend Radyant 100 %. A stroke of luck for our company!

Maximilian Schroeren
Managing Director, Enter
I am extremely enthusiastic about the collaboration with Radyant. You manage our Google Ads and SEO super hands-on, including ad control, funnel & landing page conception & tracking for all marketing channels (incl. offline conversions).

Erika Preschel
Marketing Director, Enter

The team is fully committed, highly motivated and does a great job, comes up with very good ideas independently and also takes care of the high-quality implementation. I can recommend a collaboration with a clear conscience.

Alexander Manafi
CEO and Co-Founder, ToolSense

A very good & professional collaboration that always takes place at eye level. If you want to give your company an SEO & SEA kick, Radyant is 100% perfect for you. We have been working with Niklas & his team for almost a year now and are delighted with the results!

Kjell Klingenberg
Chief Marketing Officer, Vamo

I finally have a very simple structure that lets me "sleep peacefully" even with multiple 3-digit daily budgets and I feel very well looked after. The collaboration is extremely detailed and structured. I recommend Niklas 100%.

Yannick Halm
Managing Director, HalloRecht.de

Expert in SEO and paid ads. We have been working with them more than a year and the service quality never disappoints us. The team is professional and easy to communicate with. Highly recommended!

Cheng-En Yang
CTO and Co-Founder, EasyCookAsia

Radyant was highly recommended to us and we can only confirm this recommendation. The collaboration is a lot of fun and the Radyant team is super friendly and helpful. Radyant responds quickly and competently to questions and requests and always keeps an eye on the performance of the campaign.

Sarah Kinzelmann
Senior Marketing Manager

In an advisory capacity, I brought Radyant on board as a PPC agency for one of my clients and the decision paid off. Progressive PPC management is understood as it should be - beyond the channel itself, i.e. taking into account all facets of digital marketing (tracking, CRO and strategy).

Niklas Kohlgraf
Digital consultant (Nomos and peers, among others)