ToolSense
How We 10x’ed B2B Leads In Just 2 Years—All From SEO
Like many tech startups, ToolSense wanted to scale with limited resources. Experiments with ads on LinkedIn or Google did not bring the hoped-for breakthrough. The sales team was successful at outbound, but the process was time-consuming and difficult to scale. Building a full marketing team did not fit with the capital-efficient growth strategy.
The team is fully committed, highly motivated, and does great work. They independently bring very good ideas, and also takes care of high-quality implementation. I can fully recommend working with them!
Alexander Manafi
CEO, ToolSense
10x
organic leads
0–200k
monthly organic traffic
~20k
global keyword rankings
200+
pages created
Executive Summary
- Sales insights as the basis of the content strategy
- Premium content instead of classic SEO content
- Useful lead magnets instead of 3-page-whitepapers
- Global visibility overtaking better-funded competitors
- Content & SEO established as a growth channel
Let’s find out if we are also the right partner for you
Jessica Ehrhardt
Senior Content & SEO Strategist @ Radyant
100% free – no obligations
About the case
ToolSense transforms the backbone of the economy
The three founders Benjamin, Rostyslav, and Alexander studied technical computer science together in Vienna when they were asked in June 2017 by a mutual friend from the construction industry if they could develop a solution for managing his fleet.
Existing products had focused either exclusively on software or purely on IoT (networking of equipment). This lost the opportunity to automate workflows.
The problem
0 organic inbound pipeline
- No inbound pipeline from Organic Search
- So far grown mostly from outbound (cold email)
- Some content live on the website but almost no traffic
- No internal resources to really push content & SEO forward
- Strong bias toward a sustainable capital-efficient growth channel
Our approach
Modern B2B SEO playbook
- Keyword research with clear ICP focus
- Content creation based on maximum product-content-fit
- Seamless blending of SEO, case studies, and the product
- Optimized content design for strong conversion rates
- Actually valuable lead magnets like Google Sheets templates
The results
ToolSense became global category leader while their inbound lead pipeline 10x’ed
~20,000 keyword rankings globally
The systematic building of thematic authority is reflected in around 20,000 rankings worldwide. This broad presence in search results makes ToolSense the central point of contact for all questions about asset management and maintenance. The global visibility also supports international expansion.
Clearly winning against better funded competitors
When starting to double-down on SEO, ToolSense faced strong competition from players like MaintainX ($100m+ in funding) or Limble ($90m+ in funding). Yet, we still managed to overtake both of them in terms of organic traffic.
Top rankings for hundreds of money keywords
The consistent focus on high-quality content pays off: ToolSense today achieves top rankings for the most important commercial keywords in asset management. Particularly valuable are the positions for search intentions with high purchase readiness. The organic rankings generate qualitatively high-value leads that already want to solve concrete challenges.
Sales pre-qualification through content
The content strategy qualifies leads even before the first contact: A zoo operator found all the necessary information for his maintenance planning via the website. Through the detailed content, he could not only get a clear picture of the solution but was already convinced that ToolSense could solve his specific challenges.
10x organic B2B leads per month
ToolSense today generates a constant stream of high-quality leads – and this completely organically and capital-efficiently. The leads come from exactly the industries and company segments that ToolSense wants to address. Through pre-qualification via the content, the interested parties are already well-informed about the solutions, which significantly accelerates the sales cycle.
Radyant is not your ordinary agency
Compare us with the “classic agency” with which you may have already had bad experiences. Spoiler: We are proud to be different.
| Radyant | Others | |
|---|---|---|
| Exclusive focus on SEA & SEO | ||
| Specialized in startups & scaleups | ||
| Proprietary tools & workflows | ||
| Results-driven approach | ||
| In-house content & landing page creation | ||
| Agile collaboration methods | ||
| Commitment to long-term relationships | ||
| Experience with EU & US markets | ||
| Proactive communication at all times | ||
| Live KPI tracking dashboards | ||
| Daily Slack engagement | ||
| Transparent pricing with no hidden fees |
This is better than most paid audits
Get an expert sparring session on your growth strategy
- Talk to experts who work with startups & scaleups every day
- The strategy call is 100% free and fully customized to your goals
- The worst that can happen is getting a lot of new insights for free
Marius Staud
Chief Operating Officer
Paid growth expert
Jessica Ehrhardt
Senior Content & SEO Strategist
Organic growth expert
We have already supported 50+ startups & scaleups with our expertise
What others say about working with us
We have been working very successfully with Niklas and the team since 2022. Absolute marketing experts. I can recommend them 100%. We got really lucky to hire them for our company!
Maximilian Schroeren
Co-Founder @ Enter
I am extremely enthusiastic about the collaboration with Radyant. You manage our Google Ads and SEO super hands-on, including ad control, funnel & landing page conception & tracking for all marketing channels (incl. offline conversions).
Erika Preschel
Marketing Director @ Enter (06/23–10/24)
The team is fully committed, highly motivated, and does great work. They independently bring very good ideas, and also takes care of high-quality implementation. I can fully recommend working with them!
Alexander Manafi
CEO & Co-Founder @ ToolSense
First, I was skeptical as to why we didn't do SEA/SEO (at Enter) in-house. However, the collaboration completely won me over: you are fast, efficient and provide input that we would not have been able to generate internally.
Stefan Petzinger
Marketing Consultant @ Enter, Trade Republic, PlusDental, and others
A very good & professional collaboration that always takes place at eye level. If you want to give your company an SEO & SEA kick, Radyant is 100% perfect for you. We have been working with Niklas & his team for almost a year now and are delighted with the results!
Kjell Klingenberg
Chief Marketing Officer @ Vamo
They always come to a meeting prepared and with countless ideas to level up your marketing strategy. Great and responsive team ready to tackle challenges together.
Carly Ostasiewski
Director of Growth @ adjoe
Radyant was highly recommended to us and we can only confirm this recommendation. The collaboration is a lot of fun and the Radyant team is super friendly and helpful. Radyant responds quickly and competently to questions and requests and always keeps an eye on the performance of the campaign.
Sarah Kinzelmann
Senior Marketing Manager
In an advisory capacity, I brought Radyant on board as a PPC agency for one of my clients and the decision paid off. Progressive PPC management is understood as it should be - beyond the channel itself, i.e. taking into account all facets of digital marketing (tracking, CRO and strategy).
Niklas Kohlgraf
Digital consultant