ElevenLabs is one of Europe’s fastest-scaling AI companies. In just three years, they went from seed funding to $3.3B valuation. And despite many calling it dead, SEO drives 1M+ users/month for them, generating millions in revenue. In this deep dive, we’ll break down exactly how ElevenLabs: The crazy part? You could apply many of these…
Masters of Search
WIN IN SEO AS AN EARLY-STAGE STARTUP | Irina Maltseva, Growth Advisor @ Aura, Sphere, Artisan & more
Most founders think SEO takes too long for early-stage startups. Irina Maltseva proves them wrong by helping YC alumni build organic growth from 0. In our latest Masters of Search episode, she shares 5 tactics you can start implementing TODAY. Irina specializes in the hardest problem in SEO: building traction with zero domain authority, fresh websites, and new…
Pipedrive does (reportedly) $200M ARR, and grew to $1B+ in valuation, competing against Salesforce and HubSpot. A key growth driver for them has always been SEO. In this deep dive, we’ll break down: The best part? This is not rocket science. It’s absolutely possible to pull this off for your business as well. But here’s…
Niklas joined the AirOps team to share some of our content engineering workflows and thought processes behind them. One of the workflows shown, is from the programmatic content case study we did with Planeco Building. Top 5 Takeaways
Masters of Search
STOP OBSESSING OVER KEYWORDS | Margarita Loktionova, Content Marketing Lead @ Semrush
Stop starting your content workflows with keyword research. If you don’t trust me, trust someone way smarter than me — and learn why it’s just one piece of the puzzle. Watch the full episode on YouTube Here’s what we covered This conversation will hopefully change how you think about generating ideas for your content. Net…
This might be the most niche flex ever, but I’m pretty sure this is the first ever publicly documented talk with a Director of AEO. Prove me wrong. Andy scaled a site to Alexa Top 100 and grew revenue from $900K to $22M. Now he’s leading AI search strategy at Telnyx with 14K clients like…
Tomasz Niezgoda (Co-Founder & CMO @ Surfer) let me pick his brain for 60 min on how they bootstrapped to €15M ARR, get ~20% of paying customers from AI Search, and talked to 50+ customers per week in the early days. If you care about SaaS, bootstrapping, SEO, AI Search, or marketing in general, this…
Marketing Breakdowns
How Enpal Grew to €905M in Revenue in Only 6 Years | ClimateTech SEO & PPC Case Study
The energy transition is one of the biggest challenges of our time, but it also creates unprecedented business opportunities. Enpal has seized this moment spectacularly, transforming from a small solar startup to a €905 million revenue powerhouse in just six years. What makes their story remarkable isn’t just the impressive numbers. It’s how they’ve completely…
What does it take for a B2B SaaS company to become the third most valuable startup in Germany, hitting a jaw-dropping $8.5 billion valuation? For Personio, it wasn’t just about building great software — it was about mastering their marketing funnel. In a crowded HR tech space, where competitors fight over the same keywords and…
If you’re a startup founder or marketing exec, and you know AI Search matters, but struggle with where to start, this conversation provides INSANE clarity. Quick context about AirOps: They’re based in San Francisco, recently raised a $15.5M Series A, and at its core, they built a system to produce high-quality content at unprecedented scale….
Bob Meijer has spent over €100M on Google Ads, is a 2x Top 50 Most Influential PPC Expert, and built a 1,900+ member community, but he almost never does interviews anymore. Until I asked him to join mine. Together with Miles, Bob co-founded PPC Mastery and started The PPC Hub. One of the largest (if…
