Seven years ago, Nick LeRoy got fired. Today, he runs one of SEO’s most trusted newsletters with over 12.5k subscribers, operates SEOjobs.com with over 200k annual sessions, and consults with enterprise brands on SEO strategy that actually moves the needle. Nick is an independent SEO consultant who helps enterprise brands turn SEO into a revenue-generating…

After 10+ years building The Blogsmith into a content agency serving B2B giants like HubSpot and Klaviyo, Maddy Osman French made an unexpected move: she went in-house. Now at DigitalOcean, she represents a “content engineer”. A marketer who blends process thinking, technical depth, and AI workflow automation to scale content operations efficiently. What makes Maddy’s…

We’re kicking off a new format in the Masters of Search podcast and we’re calling it #MonthlyLandwehr. Malte is CPO & CMO at Peec AI, one of the leading AI search analytics platforms, and one of the brightest minds in the field. So I want to take all the news, new research and interesting developments…

M&A in SEO is a topic that you won’t find a lot of content about. But it’s a high-stakes topic that can make our brake organic visibility. My guest today is Daphne Monro, who is Head of Website & Content at hosting.com, where she oversees web strategy, content operations, and SEO for a global hosting…

My guest today is Björn Darko. He leads an Enterprise SEO org by day, and hosts one of the largest German SEO podcasts by night. At Aviv Group, Björn oversees a 30-person team building SEO infrastructure for some of the biggest real estate platforms across France, Germany, Belgium. I’m very much looking forward to diving…

Graphite is nothing like your typical agency. While most agencies sell slides and strategic decks, Graphite builds things. While others work on hundred-item SEO audits, they obsess over the 5% of work that actually drives results. They’ve proven this approach in SEO with companies like Rippling, Webflow, Notion, and Upwork, and now they’re applying the…

If I were VP Marketing at a €30M+ ARR SaaS… Oh wait, I know someone who actually is. Joining me on the latest episode of the Masters of Search is Volodymyr Korol, VP of Marketing at Lodgify. Lodgify is a $30M+ ARR vacation rental management platform that empowers thousands of independent hosts to compete against…

SEO has already been a proven growth engine for Carta, and in 2025, they’ve gained strong AI Search visibility driving real pipeline results. Lucy Hoyle is Senior Content Engineer at Carta, and played a crucial role in that. She oversees editorial processes, content strategy, and AI workflow optimization for international markets, building scalable systems that…

Wise is moving £145 billion across the globe, serving 15 million customers across 160 countries and 40 currencies. They’ve been profitable for years, with their latest financial accounts posting a £560 million profit before tax while saving customers £2 billion annually on hidden banking fees. And although the absolute number is pretty high, in relation…

Chatbase bootstrapped to $8M ARR* and turned AI search into their No. 2 user acquisition channel. So I invited Sandra to the Masters of Search podcast to reveal how they did it. *it was still $7M when we recorded Her answer? There’s no glamorous secret. No magic trick. No growth hack. Just proper execution of…

24 BILLION pages. That’s the sheer scale at which Roberto Grasiano led SEO and organic growth at Shutterstock. I’m so excited that I could convince him to come on the Masters of Search to bring you 73 minutes of Enterprise SEO masterclass. Full interview with Roberto Grasiano, ex Head of Organic Growth & SEO @…

Luis Rodriguez has 12+ years of international SEO experience and led organic growth at Uber and most recently Miro. He let me pick his brain for 60 minutes about scaling organic growth in PLG companies. Full interview with Luis Rodriguez (ex Head of Organic Growth @ Miro YouTube | Spotify | Apple Podcasts Here are…

Most founders think SEO takes too long for early-stage startups. Irina Maltseva proves them wrong by helping YC alumni build organic growth from 0. In our latest Masters of Search episode, she shares 5 tactics you can start implementing TODAY. Irina specializes in the hardest problem in SEO: building traction with zero domain authority, fresh websites, and new…

Stop starting your content workflows with keyword research. If you don’t trust me, trust someone way smarter than me — and learn why it’s just one piece of the puzzle. Full interview with Margarita Loktionova, Content Marketing Lead @ Semrush Here’s what we covered This conversation will hopefully change how you think about generating ideas…

This might be the most niche flex ever, but I’m pretty sure this is the first ever publicly documented talk with a Director of AEO. Prove me wrong. Andy scaled a site to Alexa Top 100 and grew revenue from $900K to $22M. Now he’s leading AI search strategy at Telnyx with 14K clients like…

Tomasz Niezgoda (Co-Founder & CMO @ Surfer) let me pick his brain for 60 min on how they bootstrapped to €15M ARR, get ~20% of paying customers from AI Search, and talked to 50+ customers per week in the early days. If you care about SaaS, bootstrapping, SEO, AI Search, or marketing in general, this…

If you’re a startup founder or marketing exec, and you know AI Search matters, but struggle with where to start, this conversation provides INSANE clarity. Quick context about AirOps: They’re based in San Francisco, recently raised a $15.5M Series A, and at its core, they built a system to produce high-quality content at unprecedented scale….

Carla Chicharro is Director of Revenue Marketing at Mitiga Solutions, one of Europe’s most innovative climate tech companies specializing in climate risk intelligence. What makes Carla particularly fascinating is her long journey from the travel and hospitality tech industry, especially at Lodgify, now switching gears to climate tech. Full interview with Carla Chicharro, Director of…

Felix spent 10 years building the marketing that led sevdesk from startup to a €400m exit. In this episode of the Masters of Search, he’s revealing how search (especially SEO) played a key role in it. While most marketing leaders jump companies every 2–3 years, Felix stayed the course at sevdesk for a full decade….

Matthäus built one of Germany’s top SEO agencies in less than 10 years, working for A-level clients like HelloFresh, Henkel, or KfW. This Thursday, he’s sharing his learnings and how he navigates his 80-person agency through the GEO transformation. While most SEO consultants are still working solo or with small teams, Matthäus co-founded Claneo with…

Ayla Grzegowski is Team Lead Content & SEO at awork, a Hamburg-based B2B SaaS startup that’s making waves in the project management space. What makes awork particularly interesting is their David vs. Goliath story. They’re competing directly with international giants like Asana, Monday.com, and Trello. So far they’re pretty successful with it and Content and…

Margus Veeber is Head of Web at Pipedrive, one of Europe’s most successful SaaS unicorns, competing with the likes of HubSpot or Salesforce. Pipedrive has had great success with SEO over the last years, driving more than half a million monthly organic visitors and thousands of signups. What makes Margus particularly interesting is his unique…

Malte Landwehr quit his 6-figure corporate job (VP SEO @ idealo) to bet everything on AI search. I went live with him on the 1st episode of the Masters of Search podcast, so he tells me everything about it. Malte spent 5 years leading one of Europe’s strongest SEO machines. And he walked away from…

Federico Cutillo is Head of SEO at home24, one of Europe’s leading home & living e-commerce platforms competing with giants like IKEA and Wayfair. What makes Federico particularly fascinating is his 7+ year tenure leading SEO at home24. He joined about a year before the IPO and helped shape the global SEO strategy for 6…

Bert Winterfeld runs performance marketing at HERO Software (B2B SaaS, Series B, >$50M funding) with 6-figure monthly budgets. One of the key insights he shared in our Masters of Search interview was: Paid search in B2B always hits a ceiling, and only branding breaks through it. If you’re running performance marketing at a startup with…

Kirk Williams is the founder and owner of ZATO PPC Marketing, a US-based agency completely focused on Paid Search. Kirk has been the named the #3 Most Influential PPC Expert for 2025, his 9th year on this list. Full interview with Kirk Williams, Founder @ ZATO PPC Marketing

Mike Rhodes has become one of the most influential voices around PPC and AI. After building and selling four businesses, Mike has spent a lot of time building products like the famous PMAX Insights Script and teaching people how to do the same. Full interview with Mike Rhodes

Bob Meijer has spent over €100M on Google Ads, is a 2x Top 50 Most Influential PPC Expert, and built a 1,900+ member community, but he almost never does interviews anymore. Until I asked him to join mine. Together with Miles, Bob co-founded PPC Mastery and started The PPC Hub. One of the largest (if…

David Konitzny has probably spent 100+ hours figuring out how AI Search really works. While most SEO professionals are still guessing about AI search, David has been reverse-engineering the actual systems. As Product Owner Organic Search @ KKP (Kosch Klink Performance GmbH), he’s not just theorizing but dissecting Google’s and ChatGPT’s code, extracting internal AI…