Organic search established as a central customer acquisition asset
In 2022 and 2023, we set up a recipe hub for EasyCookAsia to acquire organic traffic and generate newsletter leads. In addition to an enormous number of rankings in positions 1-3 for major keywords, we also gained a large number of recipe rich snippets and acquired up to 1,500 clicks per day.
“While we are working together with them we never feel they are just marketing agency, they always care from our point of view clearly understand the goal & purpose, so we feel they are part of us. Thank you as always & Highly recommend!”
Minchul Lee
CEO and Co-Founder, EasyCookAsia
> 7.600
Keyword rankings
> 340
Top 3 rankings
~ 30.000
Clicks per month
~ 500
Recipe Rich Snippets
Success factors for cooperation
- Focus on recipe content
- Strategy and content production from a single source
- High frequency of publication
- Real-time monitoring for ongoing optimization
Responsible for this success story
Marius Staud
Head of Google Ads
100% free of charge – no obligations
Challenges before the collaboration
- No SEO strategy
- Few top 10 rankings
- Lots of competition from established domains
- English-speaking team in the German market
- No internal SEO capacities
How we proceeded
- Technical optimization of relevant SEO factors
- Forwarding and reduction of cannibalization
- Identification of the most promising topics
- Use of structured data for recipes
- Creation of a recipe and ingredients hub with 40 articles
The results of the collaboration
- Dominance of the search results list with placement in the recipe area and as a normal result
- Generation of hundreds of newsletter leads
- Direct sale of cooking boxes or Asian products
- Over 30,000 organic hits per month
Excerpts from the Google Search Console and Semrush
This is better than most paid audits
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Marius Staud
Chief Operating Officer
Paid growth expert
Jessica Ehrhardt
Senior Strategist
Organic growth expert
We have already supported 50+ startups & scaleups with our expertise
What others say about working with us
We have been working very successfully with Niklas and the team since 2022. Absolute marketing experts. I can recommend them 100%. We got really lucky to hire them for our company!
Maximilian Schroeren
Co-Founder @ Enter
I am extremely enthusiastic about the collaboration with Radyant. You manage our Google Ads and SEO super hands-on, including ad control, funnel & landing page conception & tracking for all marketing channels (incl. offline conversions).
Erika Preschel
Marketing Director @ Enter (06/23–10/24)
The team is fully committed, highly motivated, and does great work. They independently bring very good ideas, and also takes care of high-quality implementation. I can fully recommend working with them!
Alexander Manafi
CEO & Co-Founder @ ToolSense
We’ve been working together for over a year now, and I’m genuinely happy and satisfied with the collaboration. A key learning for me from 2024 is working with specialists and having experts dedicated solely to Google Ads.
Chris Möller
Founder, Mineko
STEFAN PETZINGER
First, I was skeptical as to why we didn't do SEA/SEO (at Enter) in-house. However, the collaboration completely won me over: you are fast, efficient and provide input that we would not have been able to generate internally.
Stefan Petzinger
Marketing Consultant @ Enter, Trade Republic, PlusDental, and others
A very good & professional collaboration that always takes place at eye level. If you want to give your company an SEO & SEA kick, Radyant is 100% perfect for you. We have been working with Niklas & his team for almost a year now and are delighted with the results!
Kjell Klingenberg
Chief Marketing Officer @ Vamo
They always come to a meeting prepared and with countless ideas to level up your marketing strategy. Great and responsive team ready to tackle challenges together.
Carly Ostasiewski
Director of Growth @ adjoe
Radyant was highly recommended to us and we can only confirm this recommendation. The collaboration is a lot of fun and the Radyant team is super friendly and helpful. Radyant responds quickly and competently to questions and requests and always keeps an eye on the performance of the campaign.
Sarah Kinzelmann
Senior Marketing Manager
In an advisory capacity, I brought Radyant on board as a PPC agency for one of my clients and the decision paid off. Progressive PPC management is understood as it should be - beyond the channel itself, i.e. taking into account all facets of digital marketing (tracking, CRO and strategy).
Niklas Kohlgraf
Digital consultant