Evaluate your Google Ads performance with our free, white-label Looker Studio templates. Ready to go in only 1 minute.
Use these free Google Ads Looker Studio templates to quickly analyze your performance and share it with your team or clients. Same dashboards we run for paying clients — four templates covering e-commerce, lead gen, lead gen with offline conversion tracking, and keyword insights.
What people are saying
Great work.
Thank you Niklas! Great value!
Thanks a lot Niklas, amazing job!
Thanks Niklas! Amazing reports!
Amazing, thank you so much!
Hey Nick, really like your GAds dashboards.
See the templates in action
Four templates, one bundle
We've built these so you don't have to. Pick the one that matches your account type — or grab all four.
Google Ads E-Commerce template
Quickly check purchases, revenue, conversion rate, ROAS and more.
Open the E-Commerce template ↗
Google Ads Lead Gen template
See your lead-gen performance over time and by campaign.
Google Ads Lead Gen OCT template
Already using offline conversion tracking? This one's built for you.
Open the Lead Gen OCT template ↗
Keyword Insights template
Use it once and you'll never check your keywords without it again.
Open the Keyword Insights template ↗
What every template gives you
White-label your report
Fully customise the design with your logo (or your client's), custom colours, and copy.
Filter the whole dataset in two clicks
Slice by campaign, device, region, or whatever else you care about — without leaving the dashboard.
Track performance over time
Week-on-week, month-on-month — spot the inflection points without exporting anything.
Split by conversion type (Lead Gen)
See total leads + cost AND a breakdown by conversion action — so you know which actions are pulling weight.
Daily KPI changes (E-Comm)
Day-by-day view of purchases, CVR, and the rest — for accounts that move fast.
How to use them
- Click any Open the template link above.
- Make a copy in Looker Studio.
- Connect your Google Ads account as the data source — the dashboard fills in automatically.
That's it. No opt-in, no email gate, no upsell.
Built by Niklas — Looker Studio dashboards since 2019
You don't have to spend hundreds of hours perfecting dashboard building. Take the shortcut. When the dashboards I build go up on LinkedIn, they regularly go viral:
FAQ
What's included in the free Google Ads Looker Studio templates?
Four templates: E-Commerce, Lead Gen, Lead Gen OCT (for accounts using offline conversion tracking), and Keyword Insights. Each tracks the metrics that matter for that campaign type — purchases, revenue, ROAS, lead quality, conversion actions, keyword performance.
Can I use the templates for multiple campaigns or clients?
Yes. The templates are designed to work across multiple campaigns and accounts — perfect for agencies and freelancers managing several clients.
Do the templates support offline conversion tracking (OCT)?
Yes. The Lead Gen OCT template is built specifically for offline conversion tracking — track offline conversion stats over time without leaving Looker Studio.
Can I share the templates with my team or clients?
Yes. Send a single Looker Studio link instead of CSV exports — your team or clients get a live, always-current view.
Can I track daily performance?
Yes. Each template includes day-to-day breakdowns of purchases, conversion rate, and other KPIs.
Do I need a Google Ads account to use these templates?
Yes. You need access to the Google Ads account whose data you want to visualise — connect it during the Looker Studio copy step.
Are these templates really free?
Yes. Everything we publish under tools is free and ungated. If you want a custom version built around your stack, book a call.