Niklas Buschner
speaking
Talks & panels by Niklas
Keynotes, conference talks, and panels — recent first, with anything upcoming pinned to the top.
- Surfer Visibility Club — Berlin EditionSurfer Visibility ClubClosed-door session for CMOs and Heads of SEO on what's actually working in AI search — citations, recommendations, and the operating model behind them.
- 5x mehr Leads dank AI Search & SEO: Der Case vom Immo-Tech-Startup Planeco BuildingOMR Festival 2026 · Yellow StageCase study with Yvonne Muschler on how Planeco Building 5x'd leads through a combined AI Search and SEO playbook.
- The state of SEO in the AI eraSEOFOMO × Berlin SEO & Content ClubPanel hosted by Aleyda Solís with the Berlin SEO & Content Club on AI-search trends and what is arguably the most complex moment for SEO in decades.
- Building Radyant — the agency of the futurePPC Summit 2025 · CopenhagenCandid first-time public talk on building Radyant — wins, setbacks, and a working model for an AI-native organic-growth agency.
podcasts
Podcast appearances
Conversations on AI search, agency operating models, and what's actually working in organic growth.
Get Discovered with Niklas BuschnerGet Discovered by Prerender.io · with Joe WalshHow agencies operationalize technical SEO and AI-search discoverability — from JS rendering to citations in AI Overviews.
- Wie deine YouTube-Videos in den AI-Overviews landenOMR Education · with OMRTurning existing YouTube content into citations in AI Overviews — title and description engineering, illustrated with the HeyFlow case.
Sichtbarkeit in Zeiten von ChatGPT und KI-Suchmaschinennarrative now · with Maximilian Ziche, getpressHow AI is reshaping information behavior and what brand visibility means in the era of ChatGPT, Claude, and Perplexity.
Wie komme ich auf Platz 1 in den KI-Suchergebnissen?AI FIRST Podcast · with Felix SchlentherAEO and GEO beyond the hype — how Gemini, ChatGPT, and Google's own AI overviews actually pick winners, and the practical steps from Search Console to AI optimization.
The future of the agency modelSEOPRESSO Podcast · with Björn DarkoEnd of hourly billing, commoditization of audits, and how an AI-native organic-growth agency builds for outcomes instead of decks.
posts
Articles by Niklas
Long-form on organic growth, AEO, programmatic SEO, and content engineering.
7 AI Voice Agents – The AI Visibility BreakdownElevenLabs, Fonio, Parloa, Retell, Synthflow, telli, Vapi – A full analysis of 7 AI voice agents | With interactive Miro board
The 7 best AI Search Optimization agencies in EuropeAI Search is becoming a real pipeline channel. We compare 7 European AI Search Optimization agencies. Who's winning? – Find out
10 best organic growth agencies for B2B SaaSIn this guide you will find the 10 best organic growth agencies for B2B SaaS companies – with pricing, geography and cases.
6 best organic growth agencies in EuropeThis guide evaluates the 6 best organic growth agencies across Europe – Based on SEO and AI Search capabilities, pricing, and execution models. Find out more!
7 best organic growth agencies for scale-upsYour guide for finding the best organic growth agency for scale-ups | Find out with who to work with in your specific case – Read more
How to build a content plan that connects to pipelineYour content calendar is full. Your pipeline is empty. You’re publishing two blog posts a week, rankings look healthy, traffic is climbing, and yet your CRM tells a different story: the same number of demos as last quarter. The disconnect…
Content strategy for AI Search: the 3-layer frameworkWhat happens when your marketing team spends months building content that ranks on Google but never gets cited by ChatGPT, Perplexity, or Google AI Overviews? You end up invisible in the fastest-growing discovery channel in search. At…
Content that ranks and converts: the 5-step system we useWhat if the reason your content isn’t generating pipeline has nothing to do with your writing, your CTAs, or your keyword research, but with the order in which you make decisions? Most marketing teams treat ranking and converting as…
Conversion-first SEO: how we 5x’d leads without more trafficWhat do you do when your organic traffic charts look great but your pipeline dashboard tells a different story? You’re ranking, you’re getting clicks, but the leads aren’t materializing. At Radyant, we’ve seen this pattern across dozens of…
How to come up with content ideas that convertYou published 50 blog posts last quarter. Traffic is up 40%. Your Head of Sales still asks where the leads are. Sound familiar? The problem isn’t your writing, your CTAs, or your publishing cadence. It’s that your content ideation process…
Organic growth vs. SEO: why the difference costs you pipelineWhat happens when your CEO asks how organic growth is going, and your entire answer is about keyword rankings and blog traffic? You’re describing SEO, not organic growth. The distinction isn’t semantic. It determines how your team is…
How to win enterprise clients with organic content, SEO & AI SearchYour organic engine drives hundreds of sign-ups per month, but when you filter by company size, maybe 15% are enterprise. When you raise the bar to 1,000+ employees, it drops to roughly 1 in 100. Meanwhile, your enterprise pipeline target…
Why most AI content crashes after 3 months (and how to fix it)You published 200 AI-generated pages last quarter. Rankings spiked. Your CMO was thrilled. Then, three months later, traffic cratered and half the pages disappeared from Google’s index. What went wrong? At Radyant, we call this pattern…
How to get attribution right in AI SearchIt’s Tuesday, 10am. You check your CRM. Five new leads came in yesterday. HubSpot attributed them to Direct, Paid Search, and Organic Search. But when you asked the leads directly, all five said the same thing: “I found you on ChatGPT.”…
AI Search monitoring to content strategy: 4 loops we use at RadyantWhat if the most valuable content strategy input in your toolkit isn’t a keyword research tool, but a monitoring dashboard that shows you exactly which competitor pages AI models are citing, in what format, and in what language? Most…
Candis, Circula, Pliant, Pleo & Moss – Who wins in AI Search?Who wins in AI Visibility – Moss, Pliant, Candis, Pleo or Circula? A full analysis of 5 FinTech companies | With interactive Miro board
How to create listicles that survive Google’s crackdownWhat happens when the content format that drives up to 50% of AI search citations is also the one Google just started cracking down on? If you’re a Head of Marketing at a B2B SaaS company, you might have seen the Lily Ray analysis, felt…
How to get cited in AI Overviews and ChatGPTWhat if your content ranks on page one of Google but never shows up when someone asks ChatGPT or gets an AI Overview? You’re not alone. Many B2B companies are watching their competitors get cited in AI-generated answers while their own…
Should SEO still be in your 2026 marketing strategy? The data says yes, but differentlyYour CEO forwards you a LinkedIn post titled “SEO is dead” and asks if you should reallocate budget. Your board wants to know why organic traffic is flat. Meanwhile, your last five inbound leads all told sales they “found you on ChatGPT,”…- Translate content to English to capture ChatGPT’s hidden queriesWhat happens when a German user asks ChatGPT about IT onboarding software, and the system cites both the German and the English version of the same page in a single response? That’s exactly what we observed with our client deeploi. And it…
YouTube now beats Reddit in AI citations: our frameworkWhat if the most underused asset in your AI search strategy is a YouTube library you already built? While most teams are scrambling to create new content for ChatGPT and Google AI Overviews, or spam Reddit with their brand, the latest data…
6 best GEO agencies in GermanyYour competitors are already showing up in ChatGPT, Perplexity, and Google AI Mode. You’re not. If you’ve tested this yourself recently, you know exactly how unsettling that feels. This is where Generative Engine Optimization (GEO) comes…
The most common prompt tracking mistakes & how to actually measure AI Search visibilityMost teams setting up prompt tracking for the first time stumble over the same mistakes. They use generic prompts that look more like keywords than real conversations. They skip the most crucial part: testing. And they build everything…
The 6 best AI SEO agencies for B2B startupsB2B buyers are increasingly using AI-powered search tools to research solutions, and Google is turning into an AI search engine as well. If your startup’s marketing strategy isn’t focused on AI SEO, you’re sleeping on one of the biggest…
Peec AI vs Profound | The AI Visibility BreakdownSee who is winning: Peec AI vs. Profound ▸ Get the full AI visibility breakdown – Free Miro Board | Radyant
AI killed your traffic? How to do more with less | Pipedrive x RadyantYour traffic is down due to AI? See it as a gift. Most of that traffic was never going to convert anyway. On December 10 at 10 am CET, Margus (Head of Web @ Pipedrive) and I showed how to do more with less. AI search didn’t really kill…
1M+ users/month from SEO | ElevenLabs SEO & AI Search PlaybookSee how ElevenLabs drives 1M+ users with SEO ▸ Get the full breakdown of their SEO & AI Search Playbook – Free Miro Board | Radyant
$1B SEO & AI Search Playbook from Pipedrive | B2B SaaS SEO & AI Search StrategyPipedrive does (reportedly) $200M ARR, competing against Salesforce and HubSpot. A key growth driver for them has always been SEO.
Behind the Build Recap: Content Engineering with AirOps & RadyantNiklas joined the AirOps team to share some of our content engineering workflows and thought processes behind them. One of the workflows shown, is from the programmatic content case study we did with Planeco Building. Top 5 Takeaways
How Enpal grew to €905M in revenue in only 6 years | ClimateTech SEO & PPC Case StudyThe energy transition is one of the biggest challenges of our time, but it also creates unprecedented business opportunities.
How Personio grew to $8.5B in valuation | B2B SaaS SEO & PPC Case StudyWhat does it take for a B2B SaaS HR company to become the third most valuable startup in Germany, hitting $8.5 billion in valuation?
How Monday Went From 0 to $7B IPO in Just 9 Years | Breaking Down Their Marketing FunnelLearn how monday.com used innovative SEO and SEA marketing strategies to reach a $7B dollar valuation in just nine years.
tools
Tools by Niklas
Free dashboards, scripts and templates from client work.
- Free AI Search Insights Looker Studio TemplateDiscover how much traffic ChatGPT, Claude, Perplexity and Gemini already send you. Plugs straight into GA4 — ready in a minute, no opt-in.
- Free Google Ads ScriptsThree free Google Ads scripts we use in client work — auto-add converting search terms as keywords, track MCC monthly spend, and exclude non-brand queries from branded Shopping campaigns.
- Free Google Tag Manager Tracking TemplatesFree Google Tag Manager container templates — Google Ads Enhanced Conversions (incl. EC4L) and HubSpot form + meetings tracking. Plug in once and stop chasing data layer holes.
- Free Google Analytics 4 Looker Studio TemplateThree free Google Analytics 4 Looker Studio templates — a lean overview, a client-grade lead-gen dashboard, and a client-grade e-commerce dashboard. Pick the one that fits.
- Free Google Search Console Looker Studio TemplateTwo versions of our free GSC Looker Studio template — a lean day-to-day dashboard and the full client-grade build with cluster comparison, daily query/page tracking, and an Opportunities tab. Pick the one you want.
- Free Looker Studio TemplatesFree Looker Studio templates for AI Search, Google Search Console, Google Ads, and Google Analytics 4. The same dashboards we run for client work — ungated, ready in a minute.
- Free Google Ads Looker Studio TemplatesEvaluate your Google Ads performance with our free, white-label Looker Studio templates. Ready to go in only 1 minute.