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Free Google Ads Looker Studio Templates
Use these free Google Ads Looker Studio templates to quickly analyze your performance and share it with your team or clients.
Get instant access 100% free See video walkthrough
More than 3,467 marketers from around the world already use our Looker Studio templates
Thanks a lot Niklas, amazing job!
Tommaso Zavattaro
Digital Advertising Specialist | Google Ads
Thanks Niklas! Amazing reports!
LucÃa del Castillo
Responsable Partner of Digital Marketing
Amazing, thank you so much!
Nicola Rae Campbell
Senior PPC Executive at RAC
Hey Nick, really like your GAds dashboards.
Aden Aqenas Chew
Digital Marketing, Automation & AI
We’ve built three free Google Ads Looker Studio templates, so you don’t have to
Free Google Ads E-Commerce template
Quickly check your purchases, revenue, conversion rate, ROAS and more.
Free Google Ads Lead Gen template
See your lead gen performance over time and by campaign with this template.
Free Google Ads Lead Gen OCT template
Already using offline conversion tracking? Then this template is for you.
Get instant access to our free Google Ads Looker Studio templates now
Thousands of experts already use them to save time, gain clarity and drive results.
Get instant access 100% free See video walkthroughEvery template contains a great set of charts to quickly analyze your performance and gain clarity
White label your report as you like
You can fully customize the design with your logo or the logo of your client, custom colors etc.
Instantly filter with just a few clicks
You can customize the whole dataset by campaign, device, or region, with a few clicks.
Track performance changes over time
Quickly seeing your account performance from week to week or month to month is super helpful.
Split by conversion type (Lead Gen)
Quickly see your total number of leads and costs and also the type of conversion actions.
Check daily change of KPIs (E-Comm)
The dashboard contains a great overview to track daily progress of purchases, CVR and other KPIs.
Get instant access to our free Google Ads Looker Studio templates now
Thousands of experts already use them to save time, gain clarity and drive results.
Get instant access 100% free See video walkthroughI’m Niklas and I build Looker Studio dashboards since 2019
You don’t have to spend hundreds of hours perfecting dashboard building. Take the shortcut and get my free templates now.
Get instant access 100% free
When I post about my dashboards on LinkedIn, they regularly go viral
Frequently Asked Questions
You are either really interested, or you still have questions. Whatever your answer is, here are the most frequently asked questions. If they still don’t answer your questions, please use our live chat (widget at the bottom right of the page) and reach out.
What is included in the free Google Ads Looker Studio templates?
The free templates provide essential reporting for Google Ads campaigns. You’ll get access to three templates: the E-Commerce template, Lead Generation template, and Lead Gen OCT template, which allow you to track performance metrics such as purchases, revenue, conversion rates, ROAS, and leads by conversion type.
What are the main differences between the free and pro versions of the Google Ads templates?
The free version offers basic charts and performance metrics, while the Google Ads Pro Dashboards Bundle includes more in-depth insights, advanced filtering options, keyword-level data, and premium features like cross-filtering between keyword and query, YoY insights, and day/time breakdowns. The Pro version also includes priority support and lifetime updates​.
Can I use the free templates to report on multiple campaigns?
Yes, you can use the free templates to track performance across different campaigns. The E-Commerce, Lead Gen, and Lead Gen OCT templates allow you to visualize important KPIs for each campaign type.
Do the free templates support offline conversion tracking (OCT)?
Yes, the Free Google Ads Lead Gen OCT template allows you to monitor your offline conversion tracking performance and track your stats over time.
Can I share the free templates with my team or clients?
Yes, the free templates can be shared with your team or clients, making it easy to collaborate and report on key Google Ads performance metrics.
Does the free version include support?
The free version doesn’t include priority support, but you will have access to a setup guide that will help you configure the templates and start using them quickly.
How do I upgrade to the Pro version?
You can upgrade to the Google Ads Pro Dashboards Bundle at any time, which will unlock advanced charts, additional templates, and access to premium features like lifetime updates and priority support.
How frequently are the free templates updated?
The free templates are updated occasionally to ensure they continue to work with Google Ads. If you need guaranteed lifetime updates and access to future releases, the Pro version is recommended.
Can I track daily performance with the free templates?
Yes, the free templates allow you to track day-to-day metrics, such as purchases, conversion rates, and other KPIs for your e-commerce or lead gen campaigns.
Do I need a Google Ads account to use these templates?
Yes, you need a Google Ads account and access to your campaign data to connect and visualize performance in Looker Studio.
Get instant access to our free Google Ads Looker Studio templates now
Thousands of experts already use them to save time, gain clarity and drive results.
Get instant access 100% free See video walkthroughFree Google Ads Looker Studio Templates
Effectively managing and analyzing your Google Ads performance is key to maximizing the return on your advertising spend. Our free Google Ads Looker Studio templates provide a streamlined way to visualize your ad performance data, making it easier for you to optimize campaigns, boost conversions, and drive results.
Why Use This Looker Studio Template?
- User-Friendly Interface: These templates come with an intuitive design, allowing you to connect your Google Ads account and instantly start analyzing your campaign data. Whether you’re new to Google Ads or a seasoned professional, the dashboard’s simplicity ensures a smooth experience.
- Time-Saving: Say goodbye to manually compiling Google Ads data. These templates automatically pull your performance metrics, such as conversions, revenue, and cost per acquisition (CPA), and display them in easy-to-read charts and tables. This automation frees up your time to focus on campaign optimization rather than data gathering.
- Comprehensive Data Visualization: Our templates offer a range of visualizations that make it easy to see the most important metrics at a glance. With tables, graphs, and performance indicators, you can quickly track key data points like ROAS (Return on Ad Spend), CPC (Cost per Click), conversion rates, and more.
- Real-Time Data Updates: Because the templates integrate directly with Google Ads, your data is always up-to-date. This real-time connection ensures you’re making decisions based on the latest performance metrics, enabling you to respond quickly to changes in your campaign results.
Key Benefits of these Looker Studio templates
Clear Campaign Performance Insights: Track top-line performance metrics for your e-commerce or lead generation campaigns. Instantly see how much revenue your ads are driving, what your ROAS is, or how your conversion rates are trending, allowing you to identify opportunities to scale your best-performing campaigns.
E-Commerce and Lead Gen Specialization: Each template is designed to fit specific campaign types. Use the E-Commerce template to track purchases, revenue, and ROAS, or the Lead Gen template to monitor lead quality and conversion rates. If you use Offline Conversion Tracking (OCT), the dedicated template simplifies tracking those offline conversions and assessing their impact on your campaigns.
Identify Key Trends Over Time: These templates provide charts that track campaign performance over time, allowing you to spot trends, measure your results day by day, and make informed adjustments. From keyword-level data to conversion actions, you get a complete view of your campaigns.
Customizable Views: Adjust the date range or apply filters to focus on specific campaigns or time periods. This flexibility allows you to tailor the reports to meet your individual needs or client-specific requirements.
Using the free Google Ads Looker Studio templates gives you a powerful way to analyze campaign data without the complexity of manual reporting. These templates deliver crucial insights, save you time, and help you make data-driven decisions that drive better ad performance.
Access these templates now, 100% free, and start optimizing your Google Ads campaigns with ease.
