Masters of Search

Most founders think SEO takes too long for early-stage startups. Irina Maltseva proves them wrong by helping YC alumni build organic growth from 0. In our latest Masters of Search episode, she shares 5 tactics you can start implementing TODAY. Irina specializes in the hardest problem in SEO: building traction with zero domain authority, fresh websites, and new…

Stop starting your content workflows with keyword research. If you don’t trust me, trust someone way smarter than me — and learn why it’s just one piece of the puzzle. Watch the full episode on YouTube Here’s what we covered This conversation will hopefully change how you think about generating ideas for your content. Net…

This might be the most niche flex ever, but I’m pretty sure this is the first ever publicly documented talk with a Director of AEO. Prove me wrong. Andy scaled a site to Alexa Top 100 and grew revenue from $900K to $22M. Now he’s leading AI search strategy at Telnyx with 14K clients like…

Tomasz Niezgoda (Co-Founder & CMO @ Surfer) let me pick his brain for 60 min on how they bootstrapped to €15M ARR, get ~20% of paying customers from AI Search, and talked to 50+ customers per week in the early days. If you care about SaaS, bootstrapping, SEO, AI Search, or marketing in general, this…

If you’re a startup founder or marketing exec, and you know AI Search matters, but struggle with where to start, this conversation provides INSANE clarity. Quick context about AirOps: They’re based in San Francisco, recently raised a $15.5M Series A, and at its core, they built a system to produce high-quality content at unprecedented scale….

Bob Meijer has spent over €100M on Google Ads, is a 2x Top 50 Most Influential PPC Expert, and built a 1,900+ member community, but he almost never does interviews anymore. Until I asked him to join mine. Together with Miles, Bob co-founded PPC Mastery and started The PPC Hub. One of the largest (if…