Free Google Analytics (GA4) Looker Studio Template

Use this free Google Analytics Looker Studio template to quickly check your website’s performance.

Get instant access 100% free See video walkthrough

More than 3,467 marketers from around the world already use our Looker Studio templates

Free Google Analytics Looker Studio template

See live demo of the template here

This is what you will get with this free Google Analytics Looker Studio template

Quickly see your overall traffic

Get a quick overview about your most important KPIs like total users, new users, sessions and also see them over time.

Check your conversions and CVR

Track your conversions over time to spot trends and also understand how your conversion rate has developed.

See your device split

No need to search within the Google Analytics interface. Just see how many users visit from desktop, mobile or other devices.

Where do you users come from?

Instead of using generic channel names like “Organic Social” we give you the source/medium for maximum insights.

Spot your best landing pages

The template concludes with a table that features your landing pages sorted by conversions or revenue.

Get instant access to our free Google Analytics Looker Studio template now

Thousands of experts already use our template to get a better idea of their data and take action.

Get instant access 100% free See video walkthrough

I’m Niklas and I build Looker Studio dashboards since 2019

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Free Google Analytics template

$0 100% free forever

  • Free Google Analytics template
  • Quickly see the users of your site
  • See where users are coming from
  • Check how many conversions you get

Pro Dashboard bonus:

  • Google Analytics 4 Lead Gen Pro Dashboard
  • Google Analytics 4 E-Commerce Pro Dashboard
  • Lifetime updates without subscription
  • Priority support if you have questions
  • Setup guide including Loom video
Get instant access 100% free

Free forever — No risk
Try our free Google Search Console Looker Studio template now.

Google Analytics Pro Dashboards Bundle

$149 One-time payment

  • Free Google Analytics template
  • Quickly see the users of your site
  • See where users are coming from
  • Check how many conversions you get

Pro Dashboard bonus:

  • Google Analytics 4 Lead Gen Pro Dashboard
  • Google Analytics 4 E-Commerce Pro Dashboard
  • Lifetime updates without subscription
  • Priority support if you have questions
  • Setup guide including Loom video
Learn more about the Pro Dashboards

7-day money-back guarantee
Not happy? Simply send an email and get your money back.

3,467 marketers from around the world already use our Looker Studio templates

When will you join?

The Pro Dashboard is for you, if you…

🧑‍💻 are a freelancer, agency owner or in-house marketer
🤖 want to automate your reporting work
📊 get deeper insights into your data
⏳ are looking to save lots of time

Frequently Asked Questions

You are either really interested, or you still have questions. Whatever your answer is, here are the most frequently asked questions. If they still don’t answer your questions, please use our live chat (widget at the bottom right of the page) and reach out.


What is included in the Free Google Analytics Looker Studio template?

The template provides a comprehensive view of your website’s performance, including key metrics like total users, new users, sessions, conversions, and conversion rate. You’ll also get insights into device usage, traffic sources, and top landing pages.

Can I use the template for multiple websites?

Yes, the template can be connected to multiple GA4 properties, allowing you to switch between websites and monitor the performance of different properties in a single template.

Do I need to have technical skills to use this template?

Not at all! The template is designed for ease of use. Simply connect your Google Analytics 4 account, and your data will populate the dashboard automatically. The user-friendly interface makes it accessible for all levels of experience.

How often is the data updated?

The data in the template is updated in real-time as it pulls directly from your GA4 account. You can always see the most current performance metrics without needing to refresh the page manually.

What are the differences between this free template and the Pro version?

The free template provides essential performance insights, while the Pro version includes advanced features like detailed conversion tracking, deep event data analysis, and YoY insights. The Pro version also comes with lifetime updates, priority support, and more extensive data visualization options.

Why should I consider upgrading to the Pro Dashboards?

The Google Analytics 4 Pro Dashboards offer significantly more value, including detailed event tracking, in-depth conversion analysis, and performance insights across different user segments and channels. With lifetime updates, priority support, and advanced features like YoY trends and cross-platform analysis, the Pro version is ideal for businesses looking to get the most out of their GA4 data and make more informed decisions.

Can I customize the free template?

Yes, the template is built in Looker Studio, which allows for some customization. You can modify filters, date ranges, and certain visual elements to tailor the report to your needs.

How do I set up the template?

Simply follow the setup guide provided with the template. It includes step-by-step instructions on how to connect your GA4 property to the dashboard. The process usually takes just a few seconds.

Is there any support available for the free template?

The free template does not include priority support. However, you can access the setup guide and video walkthrough for assistance. For additional help, upgrading to the Pro version provides priority support and more personalized assistance.

Is this template really free forever?

Yes, the template is completely free to use forever. There are no hidden costs or subscription fees.

Get instant access to our free Google Search Console Looker Studio template now

Thousands of experts already use them to save time, rank better and generate more organic traffic.

Get instant access 100% free See video walkthrough

Free Google Analytics Looker Studio Template

Why Use This Looker Studio Template?

  1. User-Friendly Interface: The template offers an intuitive interface that makes it easy for you to connect your Google Analytics 4 accounts and start analyzing data immediately. Whether you’re a web analytics novice or an expert, the user-friendly design ensures a smooth experience.
  2. Time-Saving: With the template, there’s no need for you to manually compile and organize data. It automatically fetches and visualizes your Google Analytics metrics, saving you valuable time that can be better spent on strategizing and implementing website improvements.
  3. Comprehensive Data Visualization: The dashboard provides a range of visualizations, including tables, charts, and graphs. These visuals help you quickly identify trends, track website usage and conversions. The ability to view data in multiple formats ensures that you can tailor the insights to your specific needs.
  4. Real-Time Data Updates: The template integrates seamlessly with Google Analytics, ensuring that your data is always up-to-date. This real-time connection allows for immediate adjustments to your website strategy based on the latest performance metrics.

Key Benefits of this Looker Studio Template

Enhanced Decision-Making: The visualized data aids in making informed decisions. By clearly showing how your traffic is performing and if you have to pay attention, you can allocate resources more effectively.

Performance Tracking: Track your website’s users, sessions, and conversions over time. The template’s detailed graphs allow you to see how your online marketing efforts are paying off month by month.

Identify Opportunities: The overview of your most important user sources helps you quickly spot which channel is doing well and which isn’t so you identify new opportunities or potential issues that require addressing.

Customizable Views: Customize the date range and filters to focus on specific periods or data points. This flexibility ensures that the dashboard meets your unique requirements.

Using the free Google Analytics Looker Studio template can revolutionize the way you handle your website’s data.

Its ease of use, comprehensive visualizations, and real-time updates make it an invaluable tool for anyone looking to improve their online marketing performance. Access the template now 100% free and take your website analysis to the next level.