Sokke
How Sokke 2x’ed Leads in one Quarter at 20% less Ad Spend
Sokke was facing a classic growth challenge. Premium product and strong market demand, but burning budget without delivering quality leads at scale. Here’s how we helped them break through the ceiling, 2x lead generation, reduce CPL by 66%, and turn Google Ads into a true growth engine.
The collaboration is amazing. An absolute rocket launch. 2025 is going to be really wild for Sokke. Thank you guys!
Luca Istrice
Founder, Sokke & relate Group
+137%
leads in Q1/25 vs Q4/24
-66%
CPL in Q1/25 vs Q4/24
-20%
ad spend
100%
transparency around revenue
Executive Summary
- Doubled leads while increasing lead quality
- Cut CPL by 66% and total ad spend by 20%
- Re-built the account into a scale-ready structure
- Built and tested various custom landing pages
- Fixed broken tracking and added Pipedrive events
- Gained clarity on revenue on ROAS for the first time
Let’s find out if we are also the right partner for you
Marius Staud
COO @ Radyant
100% free – no obligations
Pure fire in Slack
How this case felt from the inside
Justin updates Luca on a new record day for tracked leads.
Luca shares a chart from Pipedrive. Justin responds that they saw a new record coming.
Justin announces they hit a new record – first time tracking that many leads in a single day
Want to experience Sokke’s quality yourself?
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- It only takes 2 minutes to configure your socks
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100% free – no obligation whatsoever
About the case
Premium custom socks for employees or customers
Luca Istrice built something pretty special with Sokke. Instead of those cheap promotional socks that fall apart after one wash, they create premium custom branded socks that people actually want to wear.
They manufacture everything in Portugal with proper quality standards. Your logo gets embroidered (not just printed on), so it actually lasts. And they’ve worked with some pretty impressive clients like IKEA, LEGO, Ravensburger, and Too Good To Go.
The problem
Lack of the right specialists
- Already spending CHF50k+ monthly
- Completely broken conversion tracking
- CPLs were way too high to scale efficiently
- Fragmented campaign structure not ready for scale
- No capacity and expertise to build and test landing pages
Our approach
Let the rocket take off
- Consolidated fragmented campaigns to make them scale-ready
- Turned off PMAX campaigns that were only leaking money
- Optimizing for down funnel conversion events from Pipedrive
- Constantly optimized and tested ad copies and landing pages
- Holistic consulting based on our 30+ cases across Ops & Sales
The results
From struggling to scale to a solid foundation on how to grow Sokke 10x long-term
Can you spot when Radyant took over the case?
The chart tells the story better than we ever could. That dramatic jump in lead volume starting in early 2025? That’s when our optimized campaigns, proper tracking, and conversion-focused landing pages hit.
137% lead growth at 66% less CPL
Q1 2025 significantly outperformed Q4 2024 across all key metrics. More importantly, we achieved this growth while reducing total ad spend by 20%. This efficiency came from better targeting, better landing pages, and conversion tracking that actually shed light into the full customer journey.
Pure ad dominance with up to 24% CTR
Instead of boring corporate speak, we focused on what customers care about and Sokke does best: Portuguese manufacturing quality, embroidered customization, and proven client success. The approach delivered click-through rates up to 24% through systematic testing. We continuously refined top-performing elements while quickly eliminating underperformers. When something worked, we doubled down. When it didn’t, we killed it fast and tried something new.
Conversion-optimized and A/B tested landing pages
We created landing pages specifically designed for the Sokke:
- Prominent display of major brands for immediate credibility
- Showcasing sock types before diving into details
- Transparency around Portuguese production process
- Removing unnecessary friction from lead forms
The result was immediate improvement in conversion rates.
Sometimes the best marketing advice isn’t about marketing
One thing that makes our partnership with Sokke special – we don’t just optimize campaigns and call it a day. We actually dig into their business and help with the bigger picture. Like when we spotted issues in their sales process that were killing conversion rates. Or when we helped them think through international expansion. That’s the kind of partnership that moves the needle long-term.
Radyant is not your ordinary agency
Compare us with the "classic agency" with which you may have already had bad experiences. Spoiler: We are proud to be different.
| Radyant | Others | |
|---|---|---|
| Exclusive focus on SEA & SEO | ||
| Specialized in startups & scaleups | ||
| Proprietary tools & workflows | ||
| Results-driven approach | ||
| In-house content & landing page creation | ||
| Agile collaboration methods | ||
| Commitment to long-term relationships | ||
| Experience with EU & US markets | ||
| Proactive communication at all times | ||
| Live KPI tracking dashboards | ||
| Daily Slack engagement | ||
| Transparent pricing with no hidden fees |
This is better than most paid audits
Get an expert sparring session on your growth strategy
- Talk to experts who work with startups & scaleups every day
- The strategy call is 100% free and fully customized to your goals
- The worst that can happen is getting a lot of new insights for free
Marius Staud
Chief Operating Officer
Paid growth expert
Jessica Ehrhardt
Senior Strategist
Organic growth expert
We have already supported 50+ startups & scaleups with our expertise
What others say about working with us
We have been working very successfully with Niklas and the team since 2022. Absolute marketing experts. I can recommend them 100%. We got really lucky to hire them for our company!
Maximilian Schroeren
Co-Founder @ Enter
I am extremely enthusiastic about the collaboration with Radyant. You manage our Google Ads and SEO super hands-on, including ad control, funnel & landing page conception & tracking for all marketing channels (incl. offline conversions).
Erika Preschel
Marketing Director @ Enter (06/23–10/24)
The team is fully committed, highly motivated, and does great work. They independently bring very good ideas, and also takes care of high-quality implementation. I can fully recommend working with them!
Alexander Manafi
CEO & Co-Founder @ ToolSense
We’ve been working together for over a year now, and I’m genuinely happy and satisfied with the collaboration. A key learning for me from 2024 is working with specialists and having experts dedicated solely to Google Ads.
Chris Möller
Founder, Mineko
STEFAN PETZINGER
First, I was skeptical as to why we didn't do SEA/SEO (at Enter) in-house. However, the collaboration completely won me over: you are fast, efficient and provide input that we would not have been able to generate internally.
Stefan Petzinger
Marketing Consultant @ Enter, Trade Republic, PlusDental, and others
A very good & professional collaboration that always takes place at eye level. If you want to give your company an SEO & SEA kick, Radyant is 100% perfect for you. We have been working with Niklas & his team for almost a year now and are delighted with the results!
Kjell Klingenberg
Chief Marketing Officer @ Vamo
They always come to a meeting prepared and with countless ideas to level up your marketing strategy. Great and responsive team ready to tackle challenges together.
Carly Ostasiewski
Director of Growth @ adjoe
Radyant was highly recommended to us and we can only confirm this recommendation. The collaboration is a lot of fun and the Radyant team is super friendly and helpful. Radyant responds quickly and competently to questions and requests and always keeps an eye on the performance of the campaign.
Sarah Kinzelmann
Senior Marketing Manager
In an advisory capacity, I brought Radyant on board as a PPC agency for one of my clients and the decision paid off. Progressive PPC management is understood as it should be - beyond the channel itself, i.e. taking into account all facets of digital marketing (tracking, CRO and strategy).
Niklas Kohlgraf
Digital consultant