ToolSense

How We 10x’ed B2B Leads In Just 2 Years—All From SEO

Like many tech startups, ToolSense wanted to scale with limited resources. Experiments with ads on LinkedIn or Google did not bring the hoped-for breakthrough. The sales team was successful at outbound, but the process was time-consuming and difficult to scale. Building a full marketing team did not fit with the capital-efficient growth strategy.

The team is fully committed, highly motivated, and does great work. They independently bring very good ideas, and also takes care of high-quality implementation. I can fully recommend working with them!

Alexander Manafi

CEO, ToolSense

10x

organic leads

0–200k

monthly organic traffic

~20k

global keyword rankings

200+

pages created

Executive Summary

Sales insights as the basis of the content strategy
Premium content instead of classic SEO content
Useful lead magnets instead of 3-page-whitepapers
Global visibility overtaking better-funded competitors
Content & SEO established as a growth channel

Let’s find out if we are also the right partner for you

Jessica Ehrhardt
Senior Content & SEO Strategist @ Radyant

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(backed by 20+ active clients)

About the case

ToolSense transforms the backbone of the economy

The three founders Benjamin, Rostyslav, and Alexander studied technical computer science together in Vienna when they were asked in June 2017 by a mutual friend from the construction industry if they could develop a solution for managing his fleet.

Existing products had focused either exclusively on software or purely on IoT (networking of equipment). This lost the opportunity to automate workflows.

The problem

0 organic inbound pipeline

No inbound pipeline from Organic Search
So far grown mostly from outbound (cold email)
Some content live on the website but almost no traffic
No internal resources to really push content & SEO forward
Strong bias toward a sustainable capital-efficient growth channel

Our approach

Modern B2B SEO playbook

Keyword research with clear ICP focus
Content creation based on maximum product-content-fit
Seamless blending of SEO, case studies, and the product
Optimized content design for strong conversion rates
Actually valuable lead magnets like Google Sheets templates

The results

ToolSense became global category leader while their inbound lead pipeline 10x’ed

~20,000 keyword rankings globally

The systematic building of thematic authority is reflected in around 20,000 rankings worldwide. This broad presence in search results makes ToolSense the central point of contact for all questions about asset management and maintenance. The global visibility also supports international expansion.

Clearly winning against better funded competitors

When starting to double-down on SEO, ToolSense faced strong competition from players like MaintainX ($100m+ in funding) or Limble ($90m+ in funding). Yet, we still managed to overtake both of them in terms of organic traffic.

Top rankings for hundreds of money keywords

The consistent focus on high-quality content pays off: ToolSense today achieves top rankings for the most important commercial keywords in asset management. Particularly valuable are the positions for search intentions with high purchase readiness. The organic rankings generate qualitatively high-value leads that already want to solve concrete challenges.

Sales pre-qualification through content

The content strategy qualifies leads even before the first contact: A zoo operator found all the necessary information for his maintenance planning via the website. Through the detailed content, he could not only get a clear picture of the solution but was already convinced that ToolSense could solve his specific challenges.

10x organic B2B leads per month

ToolSense today generates a constant stream of high-quality leads – and this completely organically and capital-efficiently. The leads come from exactly the industries and company segments that ToolSense wants to address. Through pre-qualification via the content, the interested parties are already well-informed about the solutions, which significantly accelerates the sales cycle.

Here's how we're different

Radyant vs legacy agencies in a nutshell

Legacy agencies hide behind vanity metrics and cause chaos and frustration. Radyant acts as a growth partner, that truly integrates with your team to drive sustainable organic growth.

	Radyant	Others
Focus on SEO, AI Search & Organic Growth
Specialized in fast-growing companies
Custom-built AI tooling and workflows
Relentless focus on results (aka pipeline)
In-house content and graphic production
Most experience with DACH & EU market
Real-time dashboards to track results
Integrate with your team on Slack
Full transparency on pricing, no surprises

This is better than most paid audits

See how you can grow faster from SEO & AI Search

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The growth audit is 100% free and fully customized to your goals
The worst that can happen is getting a lot of new insights for free

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Jessica Ehrhardt
Head of Growth

What others say about working with us

We are very satisfied with our collaboration with Radyant. Together, we have tested various innovative approaches to SEO, which are already bearing fruit and have helped us take the next big leap forward in SEO. We particularly appreciate that the team always go the extra mile: not only in the area of SEO, but also in all areas where there is an urgent need.

Sebastian Rupp

CEO & Co-Founder @ Planeco

Growth doesn’t come from playing it safe, it comes from running smart experiments. That’s why we partnered with Radyant, a team we trust as leaders in organic growth to level up our SEO efforts. One outcome of this collaboration was shipping 247 AI-powered pages in just one week! This is the mindset we’re building at Planeco Building: ambitious, data-driven, and ready to push boundaries!

Yvonne Muschler

Co-Founder @ Planeco

STEFAN PETZINGER

First, I was skeptical as to why we didn't do SEO (at Enter) in-house. However, the collaboration completely won me over: you are fast, efficient and provide input that we would not have been able to generate internally.

Stefan Petzinger

Marketing Consultant @ Enter, Trade Republic, PlusDental, and others

We have been working very successfully with Niklas and the team since 2022. Absolute marketing experts. I can recommend them 100%. We got really lucky to hire them for our company!

Maximilian Schroeren

Co-Founder @ Enter

I am extremely enthusiastic about the collaboration with Radyant. You manage our SEO super hands-on, including funnel & landing page conception & tracking.

Erika Preschel

Marketing Director @ Enter (06/23–10/24)

Alexander Manafi

CEO & Co-Founder @ ToolSense

The Radyant team has been fantastic to work with. We partnered with them, and they proved to be responsive, professional, and highly sophisticated. They have a strong grasp of the landscape today, where it’s heading, and how brands can realistically stand out—plus a thoughtful POV on how AI is reshaping the space.

Mike Rodgers

Head of Marketing @ Digitail

A very good & professional collaboration that always takes place at eye level. If you want to give your company an SEO kick, Radyant is 100% perfect for you. We have been working with Niklas & his team for almost a year now and are delighted with the results!

Kjell Klingenberg

Chief Marketing Officer @ Vamo

Very easy to work with agency. Extremely experienced, very proactive in communication and structured in collaboration. Can only recommend!

Felix Försters

Head of Marketing @ Elevion Green

They always come to a meeting prepared and with countless ideas to level up your marketing strategy. Great and responsive team ready to tackle challenges together.

Carly Ostasiewski

Director of Growth @ adjoe