Felix spent 10 years building the marketing that led sevdesk from startup to a €400m exit. In this episode of the Masters of Search, he’s revealing how search (especially SEO) played a key role in it.
While most marketing leaders jump companies every 2–3 years, Felix stayed the course at sevdesk for a full decade. And it paid off big time.
He told me that search marketing was one of the key pillars of their growth strategy throughout the entire journey. So key, that when I asked their CFO (yes, I really did that) if he’s happy about the ROI of their search efforts, he said “absolutely.”
When the finance team gives search marketing a thumbs up at a €400m exit company, you know they cracked the code.
This is the guy who:
- Built sevdesk’s search strategy from zero to acquisition-ready in 10 years
- Made search marketing so profitable that even the CFO is a believer
- Navigated multiple algorithm updates while maintaining consistent ROI
- Developed search strategies that actually moved the revenue needle
We’ll dive deep into:
- How search became a key growth pillar at sevdesk
- Which search strategies delivered the ROI that made the CFO happy
- How he built a search engine that survived 10 years of changes
- What role AI search is playing in their current strategy
- How they think they can continue their success in an AI search world
Full interview with Felix Zipf, Senior Director Marketing @ sevdesk
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