Enter

How Enter became a content leader and drives 1,000s of leads

Enter faced the challenge of scaling their climate tech startup in a competitive market with minimal internal marketing infrastructure. This case study reveals how Enter partnered with us to build an unmatched SEO and AI Search moat that generated 5,000+ leads (and growing), and secured content leadership.

We have been working very successfully with Niklas and the team since 2022. Absolute marketing experts. I can recommend them 100%. We got really lucky to hire them for our company!

Maximilian Schroeren

Co-founder, Enter

~400

content pieces created

0–100k

monthly organic traffic

~5k

leads generated in 2 years

~€700k

lead value per year

Executive Summary

  • Helped Enter generate ~70k leads via SEA and SEO
  • Scaled SEA from low 5-digit budgets to #1 lead channel
  • Build a content hub with ~300 articles (and growing)
  • Outpaced several competitors across all benchmark KPIs
  • Successful domain change from baupal.de to enter.de
  • Successfully raised Seed and Series A (€19m in total)

Let’s find out if we are also the right partner for you

Jessica Ehrhardt
Head of Growth @ Radyant

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(backed by 20+ active clients)

About the case

Enter is driving the real estate sector toward a net-zero future

Founded in 2020 by Max Schroeren, Justus Menten and Alex Müller, Enter supports owners of single and multifamily houses as well as property owners like Aroundtown in the analysis, planning and financing of the energy-related refurbishment of their property – with the help of specially developed technology.

The company offers homeowners tailor-made refurbishment packages that cover all steps, from financing to installation, to make energy refurbishment easier and affordable for them.

The problem

No scale-ready marketing engine

  • First successful tests with Google Ads
  • No inbound pipeline from Organic Search
  • No internal resources to really push SEA & SEO forward
  • No time to hire, train, and onboard in-house marketing staff 
  • Strong product-market-fit but no scalable marketing engine

Our approach

Dominate the category

  • Best-in-class SEA setup across account, tracking & landing pages
  • Optimizing for down funnel conversion events (offers & orders) 
  • “Flip the funnel” content creation, working up from the bottom
  • Optimized SEO content design for strong conversion rates
  • Hyper-specific lead magnets as a top-funnel conversion unlocker

The results

Enter won category leadership by building an unmatched search marketing moat

Strong organic CVR due to best-in-class content design

Our SEO approach focuses on solving real user problems rather than keyword stuffing. By creating highly specific, conversion-optimized content backed by expert insights, we achieved organic conversion rates well above industry benchmarks. Each piece was strategically designed with strong product-content-fit, high quality infographics, clear CTAs, trust elements, and user-friendly layouts that guided visitors through the buyer’s journey.

Huge portfolio of highly valuable lead magnets

We created targeted guides for specific renovation topics like roofing, insulation, and heating systems that homeowners actually wanted to download. These specialized lead magnets unlocked a massive volume of high-quality leads by giving people exactly what they were looking for at each stage of their renovation journey. Instead of generic content, we focused on specific problems that drove significantly higher conversion rates and lead generation.

Interactive mini-tools that create AI search visibility

We built practical calculators like heat pump cost estimators and underfloor heating tools that provide instant value to visitors. These interactive tools quickly gained visibility in AI search platforms like ChatGPT, giving Enter a head start in the new world of AI-powered search. When people ask AI assistants about renovation costs or planning, Enter’s tools often appear as the recommended solution.

~100k monthly organic traffic & ~15k ranking keywords

Starting from almost zero organic presence, our strategic content approach helped Enter reach 100,000 monthly visitors and 15,000 ranking keywords in only 2 years. More importantly, 15% of the rankings are on page 1, lots of them being high-intent, commercial keywords that directly support revenue goals.

Outpacing competitors that had 100x the traffic

Through highly targeted keyword selection and superior content quality, Enter managed to outrank established players like energieheld.de, which one had 100x the traffic of enter.de. Our bottom-up SEO strategy prioritized conversion value over vanity traffic metrics, allowing Enter to achieve market dominance with a fraction of the resources.

STEFAN PETZINGER

First, I was skeptical as to why we didn’t do SEO (at Enter) in-house. However, the collaboration completely won me over: you are fast, efficient and provide input that we would not have been able to generate internally

Stefan Petzinger

Marketing Consultant @ Enter, Trade Republic, PlusDental, and others

I am extremely enthusiastic about the collaboration with Radyant. You manage our SEO super hands-on, including funnel & landing page conception & tracking.

Erika Preschel

Marketing Director @ Enter (06/23–10/24)

Here's how we're different

Radyant vs legacy agencies in a nutshell

Legacy agencies hide behind vanity metrics and cause chaos and frustration. Radyant acts as a growth partner, that truly integrates with your team to drive sustainable organic growth.

RadyantOthers
Focus on SEO, AI Search & Organic Growth
Specialized in fast-growing companies
Custom-built AI tooling and workflows
Relentless focus on results (aka pipeline)
In-house content and graphic production
Most experience with DACH & EU market
Real-time dashboards to track results
Integrate with your team on Slack
Full transparency on pricing, no surprises

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  • The growth audit is 100% free and fully customized to your goals
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Jessica Ehrhardt
Head of Growth

What others say about working with us

We are very satisfied with our collaboration with Radyant. Together, we have tested various innovative approaches to SEO, which are already bearing fruit and have helped us take the next big leap forward in SEO. We particularly appreciate that the team always go the extra mile: not only in the area of SEO, but also in all areas where there is an urgent need.

Sebastian Rupp

CEO & Co-Founder @ Planeco

Growth doesn’t come from playing it safe, it comes from running smart experiments. That’s why we partnered with Radyant, a team we trust as leaders in organic growth to level up our SEO efforts. One outcome of this collaboration was shipping 247 AI-powered pages in just one week! This is the mindset we’re building at Planeco Building: ambitious, data-driven, and ready to push boundaries!

Yvonne Muschler

Co-Founder @ Planeco

STEFAN PETZINGER

First, I was skeptical as to why we didn't do SEO (at Enter) in-house. However, the collaboration completely won me over: you are fast, efficient and provide input that we would not have been able to generate internally.

Stefan Petzinger

Marketing Consultant @ Enter, Trade Republic, PlusDental, and others

We have been working very successfully with Niklas and the team since 2022. Absolute marketing experts. I can recommend them 100%. We got really lucky to hire them for our company!

Maximilian Schroeren

Co-Founder @ Enter

I am extremely enthusiastic about the collaboration with Radyant. You manage our SEO super hands-on, including funnel & landing page conception & tracking.

Erika Preschel

Marketing Director @ Enter (06/23–10/24)

The team is fully committed, highly motivated, and does great work. They independently bring very good ideas, and also takes care of high-quality implementation. I can fully recommend working with them!

Alexander Manafi

CEO & Co-Founder @ ToolSense

The Radyant team has been fantastic to work with. We partnered with them, and they proved to be responsive, professional, and highly sophisticated. They have a strong grasp of the landscape today, where it’s heading, and how brands can realistically stand out—plus a thoughtful POV on how AI is reshaping the space.

Mike Rodgers

Head of Marketing @ Digitail

A very good & professional collaboration that always takes place at eye level. If you want to give your company an SEO kick, Radyant is 100% perfect for you. We have been working with Niklas & his team for almost a year now and are delighted with the results!

Kjell Klingenberg

Chief Marketing Officer @ Vamo

Very easy to work with agency. Extremely experienced, very proactive in communication and structured in collaboration. Can only recommend!

Felix Försters

Head of Marketing @ Elevion Green

They always come to a meeting prepared and with countless ideas to level up your marketing strategy. Great and responsive team ready to tackle challenges together.

Carly Ostasiewski

Director of Growth @ adjoe