From 0 to 349 top 10 rankings in one year for Fintech Helu

The aim of our collaboration with the Viennese fintech Helu was to increase organic traffic and boost the company’s visibility beyond brand keywords. We have achieved this by creating a first-class content hub with 30 articles. Helu was able to achieve top rankings for various finance topics.

Helu raises 5 million euros for tax advisor technology
“A generational shift is taking place here, younger tax advisors and clients want to work together more and more digitally and collaboratively.”

Franz Salzmann

Managing Director of Helu

> 2.400

Keyword rankings

> 120

Top 3 rankings

~ 36.000

Clicks in the 1st year

~ 1.3 million

Impressions in the 1st year

Success factors for cooperation

  • Identification of the topics with the greatest potential
  • Strategy and content production from a single source
  • High frequency of publication
  • Real-time monitoring for ongoing optimization

Responsible for this success story

Richard Bartels
Senior Content & SEO Strategist

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Challenges before the collaboration

  • No organic visibility
  • Virtually no traffic on the website
  • Lots of competition from established companies
  • No internal marketing capacities

How we proceeded

  • Technical optimization of relevant SEO factors
  • Identification of the most promising topics
  • Production of text and graphics and implementation
  • Strategic placement of internal links
  • Optimization for featured snippets
  • Creation of a content hub with 30 blog articles

The results of the collaboration

  • Grown to over 20,000 organic hits per month
  • 45 featured snippets for 1,800 keyword rankings in Germany (featured snippet rate of 2.5 %, cf. Agicap only 1.9 %)
  • 36,000 organic clicks in total in the first year
  • 1.3 million organic impressions in total in the first year
  • Increase inbound leads and demos

Excerpts from the Google Search Console and Semrush

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Niklas Buschner — CEO of Radyant

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What others say about working with us

We have been working very successfully with Niklas and the team since 2022. Absolute experts in the field of marketing. I can recommend Radyant 100 %. A stroke of luck for our company!

Maximilian Schroeren

Managing Director, Enter

I am extremely enthusiastic about the collaboration with Radyant. You manage our Google Ads and SEO super hands-on, including ad control, funnel & landing page conception & tracking for all marketing channels (incl. offline conversions).

Erika Preschel

Marketing Director, Enter

The team is fully committed, highly motivated and does a great job, comes up with very good ideas independently and also takes care of the high-quality implementation. I can recommend a collaboration with a clear conscience.

Alexander Manafi

CEO and Co-Founder, ToolSense

A very good & professional collaboration that always takes place at eye level. If you want to give your company an SEO & SEA kick, Radyant is 100% perfect for you. We have been working with Niklas & his team for almost a year now and are delighted with the results!

Kjell Klingenberg

Chief Marketing Officer, Vamo

I finally have a very simple structure that lets me "sleep peacefully" even with multiple 3-digit daily budgets and I feel very well looked after. The collaboration is extremely detailed and structured. I recommend Niklas 100%.

Yannick Halm

Managing Director, HalloRecht.de

They always come to a meeting prepared and with countless ideas to level up your marketing strategy. Great and responsive team ready to tackle challenges together.

Carly Ostasiewski

Director of Growth, adjoe

Expert in SEO and paid ads. We have been working with them more than a year and the service quality never disappoints us. The team is professional and easy to communicate with. Highly recommended!

Cheng-En Yang

CTO and Co-Founder, EasyCookAsia

Radyant was highly recommended to us and we can only confirm this recommendation. The collaboration is a lot of fun and the Radyant team is super friendly and helpful. Radyant responds quickly and competently to questions and requests and always keeps an eye on the performance of the campaign.

Sarah Kinzelmann

Senior Marketing Manager

In an advisory capacity, I brought Radyant on board as a PPC agency for one of my clients and the decision paid off. Progressive PPC management is understood as it should be - beyond the channel itself, i.e. taking into account all facets of digital marketing (tracking, CRO and strategy).

Niklas Kohlgraf

Digital consultant (Nomos and peers, among others)