Organic search established as a central customer acquisition asset

In 2022 and 2023, we set up a recipe hub for EasyCookAsia to acquire organic traffic and generate newsletter leads. In addition to an enormous number of rankings in positions 1-3 for major keywords, we also gained a large number of recipe rich snippets and acquired up to 1,500 clicks per day.

“While we are working together with them we never feel they are just marketing agency, they always care from our point of view clearly understand the goal & purpose, so we feel they are part of us. Thank you as always & Highly recommend!”

Minchul Lee

CEO and Co-Founder, EasyCookAsia

> 7.600

Keyword rankings

> 340

Top 3 rankings

~ 30.000

Clicks per month

~ 500

Recipe Rich Snippets

Success factors for cooperation

  • Focus on recipe content
  • Strategy and content production from a single source
  • High frequency of publication
  • Real-time monitoring for ongoing optimization

Responsible for this success story

Marius Staud
Head of Google Ads

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Challenges before the collaboration

  • No SEO strategy
  • Few top 10 rankings
  • Lots of competition from established domains
  • English-speaking team in the German market
  • No internal SEO capacities

How we proceeded

  • Technical optimization of relevant SEO factors
  • Forwarding and reduction of cannibalization 
  • Identification of the most promising topics
  • Use of structured data for recipes
  • Creation of a recipe and ingredients hub with 40 articles

The results of the collaboration

  • Dominance of the search results list with placement in the recipe area and as a normal result
  • Generation of hundreds of newsletter leads
  • Direct sale of cooking boxes or Asian products
  • Over 30,000 organic hits per month

Excerpts from the Google Search Console and Semrush

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Niklas Buschner — CEO of Radyant

What others say about working with us

We have been working very successfully with Niklas and the team since 2022. Absolute experts in the field of marketing. I can recommend Radyant 100 %. A stroke of luck for our company!

Maximilian Schroeren

Managing Director, Enter

I am extremely enthusiastic about the collaboration with Radyant. You manage our Google Ads and SEO super hands-on, including ad control, funnel & landing page conception & tracking for all marketing channels (incl. offline conversions).

Erika Preschel

Marketing Director, Enter

The team is fully committed, highly motivated and does a great job, comes up with very good ideas independently and also takes care of the high-quality implementation. I can recommend a collaboration with a clear conscience.

Alexander Manafi

CEO and Co-Founder, ToolSense

A very good & professional collaboration that always takes place at eye level. If you want to give your company an SEO & SEA kick, Radyant is 100% perfect for you. We have been working with Niklas & his team for almost a year now and are delighted with the results!

Kjell Klingenberg

Chief Marketing Officer, Vamo

I finally have a very simple structure that lets me "sleep peacefully" even with multiple 3-digit daily budgets and I feel very well looked after. The collaboration is extremely detailed and structured. I recommend Niklas 100%.

Yannick Halm

Managing Director, HalloRecht.de

They always come to a meeting prepared and with countless ideas to level up your marketing strategy. Great and responsive team ready to tackle challenges together.

Carly Ostasiewski

Director of Growth, adjoe

Expert in SEO and paid ads. We have been working with them more than a year and the service quality never disappoints us. The team is professional and easy to communicate with. Highly recommended!

Cheng-En Yang

CTO and Co-Founder, EasyCookAsia

Radyant was highly recommended to us and we can only confirm this recommendation. The collaboration is a lot of fun and the Radyant team is super friendly and helpful. Radyant responds quickly and competently to questions and requests and always keeps an eye on the performance of the campaign.

Sarah Kinzelmann

Senior Marketing Manager

In an advisory capacity, I brought Radyant on board as a PPC agency for one of my clients and the decision paid off. Progressive PPC management is understood as it should be - beyond the channel itself, i.e. taking into account all facets of digital marketing (tracking, CRO and strategy).

Niklas Kohlgraf

Digital consultant (Nomos and peers, among others)