Your traffic is down due to AI? See it as a gift. Most of that traffic was never going to convert anyway. On December 10 at 10 am CET, Margus (Head of Web @ Pipedrive) and I showed how to do more with less.
AI search didn’t really kill your traffic.
The traffic disappearing? That was people getting generic answers to top-funnel questions. They were never going to buy. AI tools answer those questions now, and that’s fine.
The traffic that matters is still there. It’s just behaving differently.
What most companies are doing:
- Worrying about traffic drops
- Desperately trying to make up for losses
- Ignoring that their website never converted well to begin with
What companies like Pipedrive are doing:
- Focusing on quality over quantity
- Treating the website’s new role as an opportunity
- Optimizing for the journey between AI tools and Google
On December 10 at 10 am CET, Margus and I did a live webinar: “AI killed your traffic? How to do more with less.
This isn’t theory. Margus is responsible for converting 500k+ monthly organic visitors at Pipedrive. He knows the ins and outs of a well-oiled conversion machine.
Here’s what we covered:
- Why traffic drops aren’t the problem you think they are
- How customer journeys actually changed
- Why your homepage suddenly matters way more for SEO & AEO
- How to blend SEO/AEO and CRO properly
- How to generate test ideas that actually work
- Real examples of tests Pipedrive ran
- How to drive more conversions from less traffic
Check out the slides and recording
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FAQ
When is the webinar? December 10, 2025 at 10 am CET
Where will it be held? Google Meet. You’ll receive the link after registration.
Will there be a recording? Yes. We’ll upload it to YouTube and send it via email to all registrants. However, we strongly recommend joining live for the Q&A session where you can ask Margus and me your specific questions.
How much does it cost? It’s completely free.
How long will the webinar be? Approximately 60 minutes including Q&A.
Why should I tune in live if there’s a recording? The Q&A session. This is your chance to ask Margus (who converts 500k+ monthly visitors at Pipedrive) and me your specific questions about traffic drops, conversion optimization, and AI search strategy. The recording won’t include personalized answers to your business challenges.
Who is this webinar for? Founders, marketing leads, and growth teams at B2B SaaS or search-driven businesses who are seeing traffic changes due to AI search and want to understand how to convert traffic more effectively.
I’m not seeing traffic drops yet. Is this still relevant for me? Absolutely. The customer journey is changing regardless of whether your traffic has dropped. Understanding how to optimize for the new behavior patterns (AI research → brand search → conversion) will give you a competitive advantage before you’re forced to react.
Why is CRO relevant in combination with SEO/AEO? Because you’re getting less traffic overall, so you have to be much more rigorous about converting it. AI search is filtering out the tire-kickers and leaving you with higher-intent traffic. If your website isn’t optimized to convert that traffic, you’re wasting your highest-quality visitors. SEO/AEO gets them to your site. CRO turns them into customers.
Will this be too technical? No. We’re balancing strategic thinking with tactical execution. You’ll understand the “why” behind the changes and get practical “how-to” guidance you can implement.
What if I can’t make it live? Register anyway. You’ll get the recording via email. But you’ll miss the opportunity to ask questions directly.
Who is Margus Veeber? Head of Web at Pipedrive, a $200M ARR SaaS company competing against HubSpot and Salesforce. He’s responsible for converting 500k+ monthly organic visitors and has been at Pipedrive for nearly 5 years.
Who is Niklas Buschner? Founder & CEO of Radyant, a digital marketing agency specialized in SEO and AI search optimization for startups and scale-ups. Host of the “Masters of Search” podcast.
Will you share actual examples and data? Yes. Margus will share real tests Pipedrive has run and the methodology behind their approach. I’ll share data on how AI search traffic behaves differently and how customer journeys have evolved.
Will I get access to any resources after the webinar? Yes, you’ll receive the recording and we may share additional resources based on the questions asked during the session.
Can I ask questions during the webinar? Absolutely. We’re reserving significant time for Q&A. Bring your toughest questions about AI search, traffic patterns, conversion optimization, or anything else related to the changing search landscape.
What if I have more questions after the webinar? Feel free to reach out to either of us on LinkedIn. We’re both active there and happy to continue the conversation.
