Wise is moving £145 billion across the globe, serving 15 million customers across 160 countries and 40 currencies. They’ve been profitable for years, with their latest financial accounts posting a £560 million profit before tax while saving customers £2 billion annually on hidden banking fees. And although the absolute number is pretty high, in relation to their scale, they’re just spending about £50 million a year on marketing.
One part of this remarkable customer acquisition efficiency is a well-oiled organic growth engine. To understand how Wise built this growth machine, I’m excited to have Fabrizio Ballarini on the podcast today. As Head of Organic Growth at Wise, Fabrizio oversees a cornerstone of their customer acquisition, and he’s already been onboard for 10 years.
Full interview with Fabrizio Ballarini, Head of Organic Growth @ Wise
Check out the episode on YouTube, Spotify, or Apple Podcasts.
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