Planeco Building

How we launched a 247-page programmatic cluster in 7 days

Most location-specific programmatic content is generic fluff with city names swapped in. With this type of content, you won’t get any rankings, or traffic, and you shouldn’t even think about leads. Google (and AI search) can spot this from miles away. But for Planeco Building, we saw a big programmatic content opportunity that we didn’t want to miss. So we took a completely different approach, and launched this as a content engineering project.

Growth doesn’t come from playing it safe, it comes from running smart experiments. That’s why we partnered with Radyant, a team we trust as leaders in organic growth to level up our SEO efforts. One outcome of this collaboration was shipping 247 AI-powered pages in just one week! This is the mindset we’re building at Planeco Building: ambitious, data-driven, and ready to push boundaries!

Yvonne Muschler

Co-Founder, Planeco Building

7 days

Until cluster went live

247

high quality pages

95%

Top 10 rankings in 3 days

1k+

net new clicks in 6 weeks

Executive Summary

247 high quality pages live in 7 days
140 pages ranking Top 3, only 3 days after launch
96 pages ranking Top 4–10, only 3 days after launch
First features in AI search citations (ChatGPT & Co.)
1,180 net new clicks after 6 weeks

Let’s find out if we are also the right partner for you

Jessica Ehrhardt
Head of Growth @ Radyant

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About the case

Planeco Building is a bootstrapped PropTech from Hamburg

Planeco Building helps homeowners and commercial property managers navigate regulatory challenges around building permits or change of use permits. If you want to rent out your house or apartment via Airbnb, turn a commercial storage hall into a new padel court, or expand your coffee shop franchise nationwide, Planeco Building is the right partner.

How we did it

See the whole process and the results

How we built the cluster

We researched content opportunities “one step before” the service. In our specific case, users need to understand local regulations before using the service. What’s great about this cluster is that there’s not a lot of noise on the SERP (like Google Maps or local service ads).

The gold standard page

We created one perfect page manually with deep research, proper structure, and genuine value for the target topic. This acted as our gold standard page for the location-adjust content. We used this as a key component in our context engineering process for the workflow.

Check out the gold standard page: Bauvoranfrage | Planeco Building

How we built the workflow

We set up an AirOps workflow that checked the Top 10 results on Google, did a Perplexity Deep Research (Pro tip: Name specific trustworthy source types to ensure the context is top notch), did stock image research, generated custom meta titles and descriptions, added structured FAQs, and generated the full body content. From there we did spot checks and final touches (human in the loop).

243 Top 10 rankings after 72 hours

The whole cluster went live on September, 5. And on September, 8, we already had 141 pages ranking Top 3, and 102 pages ranking Top 4–10. Over the next weeks, the rankings remained very stable with some expected fluctuations.

1.180 net new clicks despite AI Overviews/AI Mode

Most of the keywords we targeted had 0 search volume, if you would believe Semrush. We ignored that on purpose, because we knew that people were researching this topic. Driving 1k+ net new clicks (no cannibalization with other content) to the site, despite AI Overviews/AI Mode is a strong signal that audience intel beats keyword research.

Here’s an example page from the cluster: Bauvoranfrage München

First leads generated from the new cluster

The cluster went live in a MVP version, with lots of room for improving CTAs, integrating lead magnets, and overall conversion optimization. Still, it’s already driving high quality leads (email + phone number).

Important note: We only track leads converting right from pages of the cluster (very strict attribution)

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AirOps Webinar: Behind the Build Recap

Niklas (CEO @ Radyant) shows how we used AirOps for this case

Creating high-quality programmatic content is a big challenge. But we have done just done that using the content engineering platform AirOps. Niklas (CEO @ Radyant) joined the AirOps team to share our workflows and thought processes behind this case.

Here's how we're different

Radyant vs legacy agencies in a nutshell

Legacy agencies hide behind vanity metrics and cause chaos and frustration. Radyant acts as a growth partner, that truly integrates with your team to drive sustainable organic growth.

	Radyant	Others
Focus on SEO, AI Search & Organic Growth
Specialized in fast-growing companies
Custom-built AI tooling and workflows
Relentless focus on results (aka pipeline)
In-house content and graphic production
Most experience with DACH & EU market
Real-time dashboards to track results
Integrate with your team on Slack
Full transparency on pricing, no surprises

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Jessica Ehrhardt
Head of Growth

What others say about working with us

We are very satisfied with our collaboration with Radyant. Together, we have tested various innovative approaches to SEO, which are already bearing fruit and have helped us take the next big leap forward in SEO. We particularly appreciate that the team always go the extra mile: not only in the area of SEO, but also in all areas where there is an urgent need.

Sebastian Rupp

CEO & Co-Founder @ Planeco

Yvonne Muschler

Co-Founder @ Planeco

STEFAN PETZINGER

First, I was skeptical as to why we didn't do SEO (at Enter) in-house. However, the collaboration completely won me over: you are fast, efficient and provide input that we would not have been able to generate internally.

Stefan Petzinger

Marketing Consultant @ Enter, Trade Republic, PlusDental, and others

We have been working very successfully with Niklas and the team since 2022. Absolute marketing experts. I can recommend them 100%. We got really lucky to hire them for our company!

Maximilian Schroeren

Co-Founder @ Enter

I am extremely enthusiastic about the collaboration with Radyant. You manage our SEO super hands-on, including funnel & landing page conception & tracking.

Erika Preschel

Marketing Director @ Enter (06/23–10/24)

The team is fully committed, highly motivated, and does great work. They independently bring very good ideas, and also takes care of high-quality implementation. I can fully recommend working with them!

Alexander Manafi

CEO & Co-Founder @ ToolSense

The Radyant team has been fantastic to work with. We partnered with them, and they proved to be responsive, professional, and highly sophisticated. They have a strong grasp of the landscape today, where it’s heading, and how brands can realistically stand out—plus a thoughtful POV on how AI is reshaping the space.

Mike Rodgers

Head of Marketing @ Digitail

A very good & professional collaboration that always takes place at eye level. If you want to give your company an SEO kick, Radyant is 100% perfect for you. We have been working with Niklas & his team for almost a year now and are delighted with the results!

Kjell Klingenberg

Chief Marketing Officer @ Vamo

Very easy to work with agency. Extremely experienced, very proactive in communication and structured in collaboration. Can only recommend!

Felix Försters

Head of Marketing @ Elevion Green

They always come to a meeting prepared and with countless ideas to level up your marketing strategy. Great and responsive team ready to tackle challenges together.

Carly Ostasiewski

Director of Growth @ adjoe