Matthäus built one of Germany’s top SEO agencies in less than 10 years, working for A-level clients like HelloFresh, Henkel, or KfW. This Thursday, he’s sharing his learnings and how he navigates his 80-person agency through the GEO transformation.
While most SEO consultants are still working solo or with small teams, Matthäus co-founded Claneo with Magdalena and Martin and scaled it to 80 people.
He told me that he’s currently in one of the most interesting phases of the company, because they’re steering an entire organization through the biggest shift in the search ecosystem for 20 years.
This is the guy who:
- Built Claneo from zero to 80 SEO professionals in under a decade
- Won enterprise clients like HelloFresh, Henkel, KfW, WHU, and DMEXCO
- Navigated multiple Google algorithm updates with dozens of client portfolios
We’ll dive deep into:
- If he fears losing the position Claneo has earned over the last decade
- How he navigates the agency and his clients through the GEO shift
- How big the impact of AI overviews and zero click is across their portfolio
- How big AI Search already is across their portfolio
- Why he is launching his own GEO conference in October
Full interview with Matthäus Michalik, Co-Founder @ Claneo
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