If I were VP Marketing at a €30M+ ARR SaaS… Oh wait, I know someone who actually is. Joining me on the latest episode of the Masters of Search is Volodymyr Korol, VP of Marketing at Lodgify.
Lodgify is a $30M+ ARR vacation rental management platform that empowers thousands of independent hosts to compete against Airbnb through direct bookings. And over the years they have built a significant SEO and organic footprint contributing that growth.
Volodymyr joined in 2024 to restructure the entire 30+ person marketing organization across eight functions to drive sustainable ARR growth.
I was curious to learn more about how he leads such a big marketing org, how we thinks about SEO fitting into the bigger picture, and where he sees organic growth, SEO, and AI Search heading.
This episode is packed with insights and practicable advice for marketing leaders. Let me know how you like it!
Full interview with Volodymyr Korol, VP Marketing @ Lodgify
Check out the episode on YouTube, Spotify, or Apple Podcasts.
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