Enter
How Enter Raised €20m on an Unmatched Search Marketing Moat
Enter faced the challenge of scaling their climate tech startup in a competitive market with minimal internal marketing infrastructure. This case study reveals how Enter partnered with us to build an unmatched search marketing moat that generated 70,000+ leads (and growing), raised €20m in Seed and Series A, and secured category leadership.
We have been working very successfully with Niklas and the team since 2022. Absolute marketing experts. I can recommend them 100%. We got really lucky to hire them for our company!
Maximilian Schroeren
Co-founder, Enter
€20m
raised in Seed & Series A
~70k
leads generated
0–100k
monthly organic traffic
~300
content pieces created
Executive Summary
- Helped Enter generate ~70k leads via SEA and SEO
- Scaled SEA from low 5-digit budgets to #1 lead channel
- Build a content hub with ~300 articles (and growing)
- Outpaced several competitors across all benchmark KPIs
- Successful domain change from baupal.de to enter.de
- Successfully raised Seed and Series A (€19m in total)
Let’s find out if we are also the right partner for you
Marius Staud
COO @ Radyant
100% free – no obligations
About the case
Enter is driving the real estate sector toward a net-zero future
Founded in 2020 by Max Schroeren, Justus Menten and Alex Müller, Enter supports owners of single and multifamily houses as well as property owners like Aroundtown in the analysis, planning and financing of the energy-related refurbishment of their property – with the help of specially developed technology.
The company offers homeowners tailor-made refurbishment packages that cover all steps, from financing to installation, to make energy refurbishment easier and affordable for them.
The problem
No scale-ready marketing engine
- First successful tests with Google Ads
- No inbound pipeline from Organic Search
- No internal resources to really push SEA & SEO forward
- No time to hire, train, and onboard in-house marketing staff
- Strong product-market-fit but no scalable marketing engine
Our approach
Dominate the category
- Best-in-class SEA setup across account, tracking & landing pages
- Optimizing for down funnel conversion events (offers & orders)
- „Flip the funnel“ content creation, working up from the bottom
- Optimized SEO content design for strong conversion rates
- Hyper-specific lead magnets as a top-funnel conversion unlocker
The results
Enter won category leadership by building an unmatched search marketing moat
Strong organic CVR due to best-in-class content design
Our SEO approach focuses on solving real user problems rather than keyword stuffing. By creating highly specific, conversion-optimized content backed by expert insights, we achieved organic conversion rates well above industry benchmarks. Each piece was strategically designed with strong product-content-fit, high quality infographics, clear CTAs, trust elements, and user-friendly layouts that guided visitors through the buyer’s journey.
Huge portfolio of highly valuable lead magnets
We created targeted guides for specific renovation topics like roofing, insulation, and heating systems that homeowners actually wanted to download. These specialized lead magnets unlocked a massive volume of high-quality leads by giving people exactly what they were looking for at each stage of their renovation journey. Instead of generic content, we focused on specific problems that drove significantly higher conversion rates and lead generation.
Interactive mini-tools that create AI search visibility
We built practical calculators like heat pump cost estimators and underfloor heating tools that provide instant value to visitors. These interactive tools quickly gained visibility in AI search platforms like ChatGPT, giving Enter a head start in the new world of AI-powered search. When people ask AI assistants about renovation costs or planning, Enter’s tools often appear as the recommended solution.
Strong paid CVR due to conversion-optimized landing pages
We developed an ever-evolving landing page framework focused on addressing prospect pain points and highlighting Enter’s unique value proposition. Through continuous A/B testing of headlines, form designs, and trust elements, we constantly improved landing page conversion rates. This efficiency gain allowed Enter to increase ad spend while maintaining healthy customer acquisition costs.
~100k monthly organic traffic & ~15k ranking keywords
Starting from almost zero organic presence, our strategic content approach helped Enter reach 100,000 monthly visitors and 15,000 ranking keywords in only 2 years. More importantly, 15% of the rankings are on page 1, lots of them being high-intent, commercial keywords that directly support revenue goals.
Outpacing competitors that had 100x the traffic
Through highly targeted keyword selection and superior content quality, Enter managed to outrank established players like energieheld.de, which one had 100x the traffic of enter.de. Our bottom-up SEO strategy prioritized conversion value over vanity traffic metrics, allowing Enter to achieve market dominance with a fraction of the resources.
Unmatched local presence in Google & Microsoft Ads
By developing hyper-localized campaigns for Google Ads and Microsoft Ads with custom messaging for over 17k German cities, Enter achieved exceptional quality scores, conversion rates and CACs. This strategy secured prime ad positions at lower costs, creating a virtuous cycle that competitors struggled to match.
STEFAN PETZINGER
First, I was skeptical as to why we didn’t do SEA/SEO (at Enter) in-house. However, the collaboration completely won me over: you are fast, efficient and provide input that we would not have been able to generate internally
Stefan Petzinger
Marketing Consultant @ Enter, Trade Republic, PlusDental, and others
I am extremely enthusiastic about the collaboration with Radyant. You manage our Google Ads and SEO super hands-on, including ad control, funnel & landing page conception & tracking for all marketing channels (incl. offline conversions).
Erika Preschel
Marketing Director @ Enter (06/23–10/24)
Radyant is not your ordinary agency
Compare us with the „classic agency“ with which you may have already had bad experiences. Spoiler: We are proud to be different.
| Radyant | Others | |
|---|---|---|
| Exclusive focus on SEA & SEO | ||
| Specialized in startups & scaleups | ||
| Proprietary tools & workflows | ||
| Results-driven approach | ||
| In-house content & landing page creation | ||
| Agile collaboration methods | ||
| Commitment to long-term relationships | ||
| Experience with EU & US markets | ||
| Proactive communication at all times | ||
| Live KPI tracking dashboards | ||
| Daily Slack engagement | ||
| Transparent pricing with no hidden fees |
Besser als die meisten bezahlten Audits
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- Sprich mit Expert:innen, die tagtäglich mit Startups & Scaleups arbeiten
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Marius Staud
Chief Operating Officer
Paid-Growth-Experte
Jessica Ehrhardt
Senior Strategist
Organic-Growth-Expertin
Wir haben bereits 50+ Startups & Scaleups mit unserer Expertise unterstützt
Das sagen andere über uns
Wir arbeiten seit 2022 sehr erfolgreich mit Niklas und dem Team zusammen. Absolute Experten im Bereich Marketing. Ich kann Radyant zu 100 % weiterempfehlen. Ein Glücksgriff für unsere Firma!
Maximilian Schroeren
Co-Founder @ Enter
Ich bin extrem begeistert von der Zusammenarbeit mit Radyant. Sie managen unsere Google Ads und SEO super hands-on, inklusive Ad-Steuerung, Funnel & Landing Page Konzeption & Tracking für alle Marketing Kanäle (inkl. Offline-Conversions).
Erika Preschel
Marketing Director @ Enter (06/23–10/24)
Das Team ist voll bei der Sache, hochmotiviert und leistet großartige Arbeit, bringt eigenständig sehr gute Ideen und kümmert sich auch um die qualitativ hochwertige Umsetzung. Eine Zusammenarbeit kann ich mit bestem Gewissen empfehlen.
Alexander Manafi
CEO & Co-Founder @ ToolSense
Ich war anfangs skeptisch, warum wir SEA/SEO (bei Enter) nicht inhouse machen. Die Zusammenarbeit hat mich aber komplett überzeugt: Ihr seid schnell, effizient und liefert Inputs, die wir intern nicht hätten generieren können.
Stefan Petzinger
Marketing Consultant @ Enter, Trade Republic, PlusDental und anderen
Eine sehr gute & professionelle Zusammenarbeit, die immer auf Augenhöhe stattfindet. Wer seinem Unternehmen einen SEO & SEA Kick geben möchte ist bei Radyant zu 100% perfekt aufgehoben. Wir arbeiten mittlerweile seit fast einem Jahr mit Niklas & seinem Team zusammen und sind von den Ergebnissen begeistert!
Kjell Klingenberg
Chief Marketing Officer @ Vamo
They always come to a meeting prepared and with countless ideas to level up your marketing strategy. Great and responsive team ready to tackle challenges together.
Carly Ostasiewski
Director of Growth @ adjoe
Radyant wurde uns wärmstens empfohlen und wir können diese Empfehlung nur bestätigen. Die Zusammenarbeit macht sehr viel Spaß und das Team von Radyant ist super freundlich und hilfsbereit. Radyant reagiert schnell und kompetent auf Fragen und Wünsche und behält die Performance der Kampagne immer im Auge.
Sarah Kinzelmann
Senior Marketing Managerin
In beratender Funktion habe ich Radyant als PPC Agentur für einen meiner Kunde an Bord geholt und die Entscheidung hat sich ausgezahlt. Man versteht progressives PPC Management so wie es sein sollte - über den Kanal selbst hinaus, sprich unter Berücksichtigung aller Facetten des Digitalmarketings (Tracking, CRO und Strategie).
Niklas Kohlgraf
Digitalberater